1. Video Communications

2. Three Kinds of Stations
Public
Cable
Commercial

3. Raising Money Public – Free Cable – Subscription
Commercial – Paid Commercials

4. Price of Commercials
The price of commercial time slots are determined by what?
How many people are expected to be watching the television at the time of showing.

5. Four Kinds of Commercials
Storyline – It tells a story

6. Testimonial – Someone usually famous testifies that a product works according to the claims of the company.

7. Demonstration – The product is demonstrated to the audience

8. Analogy – The viewer is to associate a product with a feeling
Happiness

9. Types of Camera Angles
Close – up : face or body shot

10. Medium – Shot : A shot that includes the entire subject with some of the background

11. Full Shot – A camera shot that shows one or more subjects completely.

12. Angle – shot : a camera shot taken from any position except straight on.

13. Cut – An immediate change from one scene to another.

14. On Camera – The person speaking is seen on camera

15. Pan – Movement on the camera from right to left or from left to right.

16. Tilt – Movement of the camera up or down

17. Voice Over – The person speaking is not seen on camera

18. Storyboard
The storyboard contains three columns

19. Video – This column contains instructions for the camera man.

20. Visual – This column contains pictures showing what is being seen

21. Audio – This column contains what is going to be said or heard

22. The final goodbye