1. CALLARI AUTO GROUP OUR FAMILY SERVING FAMILIES FOR OVER 40 YEARS

2. CULTIVATING OUR PUBLIC RELATIONS IMAGE WHILE PRESERVING THE INDIVIDUAL INTEGRITY OF THE BRANDS WE REPRESENT CULTIVATING OUR PUBLIC RELATIONS IMAGE WHILE PRESERVING THE INDIVIDUAL INTEGRITY OF THE BRANDS WE REPRESENT THE CAG UMBRELLA THE CAG UMBRELLA COMMUNITY INVOLVEMENT COMMUNITY INVOLVEMENT PUBLIC IMAGE PUBLIC IMAGE CHARITY WORK. CHARITY WORK. BRAND ADVERTISING / MARKETING BRAND ADVERTISING / MARKETING WHAT THE BUYER CARES ABOUT WHAT THE BUYER CARES ABOUT THE BRAND THE BRAND SERVICE CAPABILITY SERVICE CAPABILITY CONVENIENCE OF BUYING & SERVICE EXPERIENCE CONVENIENCE OF BUYING & SERVICE EXPERIENCE EMPLOYEE LONGEVITY EMPLOYEE LONGEVITY 40 YRS FAMILY OWNED AND OPERATED. 40 YRS FAMILY OWNED AND OPERATED.

3. EVOLUTION OF OUR MARKETING PLAN FROM 70% PRINT, 30% RADIO – TO 55% DIGITAL, 45% RADIO/CABLE CURRENT TECHNOLOGY UTILIZED IN OUR MARKETING: CURRENT TECHNOLOGY UTILIZED IN OUR MARKETING: WEBSITES/SEARCH ENGINE OPTIMIZATION TOOLS WEBSITES/SEARCH ENGINE OPTIMIZATION TOOLS LOCAL DIGITAL ON LINE NEWS SITES LOCAL DIGITAL ON LINE NEWS SITES MONTHLY E-NEWS LETTERS MONTHLY E-NEWS LETTERS QUARTERLY HARD PRINT NEWSLETTERS QUARTERLY HARD PRINT NEWSLETTERS SELECTIVE PAID SEARCH OPPORTUNITY BUYS SELECTIVE PAID SEARCH OPPORTUNITY BUYS

4. TYPICAL ADVERTISING MIX LOCAL DIGITAL 15%

5. ANALYZE THE PURCHASE/RETENTION FUNNEL EASIER TO RETAIN CUSTOMERS, THAN ATTRACT NEW ONES EASIER TO RETAIN CUSTOMERS, THAN ATTRACT NEW ONES NATIONAL RETENTION RATE63% NATIONAL RETENTION RATE63% OUR RETENTION RATE72% OUR RETENTION RATE72% SERVICE RETENTION RATE94% SERVICE RETENTION RATE94% IN ORDER TO REALIZE A 10% INCREASE IN SALES ANNUALLY WE NEED 40% NEW CUSTOMERS TO REPLACE 30% FALLOUT OR……IMPROVE RETENTION RATE BY 10%

6. CUSTOMER RELATIONS MANAGEMENT PURPOSE MONITOR & IMPROVE COMMUNICATIONS WITH EXISTING CUSTOMER BASE HIRED A BUSINESS DEVELOPMENT COORDINATOR HIRED A BUSINESS DEVELOPMENT COORDINATOR CURRENTLY, 60% OF TIME SPENT ON MONITORING AND IMPROVING COMMUNICATIONS WITH EXISTING CUSTOMER BASE CURRENTLY, 60% OF TIME SPENT ON MONITORING AND IMPROVING COMMUNICATIONS WITH EXISTING CUSTOMER BASE LEASE & FINANCING PORTFOLIO MANAGEMENT LEASE & FINANCING PORTFOLIO MANAGEMENT MINING EQUITY POSITION OPPORTUNITY MINING EQUITY POSITION OPPORTUNITY SERVICE DEPARTMENT OPPORTUNITIES SERVICE DEPARTMENT OPPORTUNITIES CULTIVATE INTERNET LEAD INQUIRIES FROM VARIOUS SOURCES AND RESPOND WITHIN 30 MINUTES. CULTIVATE INTERNET LEAD INQUIRIES FROM VARIOUS SOURCES AND RESPOND WITHIN 30 MINUTES.

7. NEXT STEPS TO BROADEN NEW SALES, OPPORTUNITIES, NEW HORIZONS SOCIAL NETWORKING; FACEBOOK, TWITTER, ETC. SOCIAL NETWORKING; FACEBOOK, TWITTER, ETC. REPUTATION MANAGEMENT REPUTATION MANAGEMENT BEHAVIORAL SEARCH TARGETING BEHAVIORAL SEARCH TARGETING

12. LEARN FROM THE EXPERTS AND EMBRACE NEW TECHNOLOGY. SURROUND YOURSELVES WITH THE PEOPLE WHO BRING NEW CONCEPTS TO THE TABLE AND………LISTEN!! LEARN FROM THE EXPERTS AND EMBRACE NEW TECHNOLOGY. SURROUND YOURSELVES WITH THE PEOPLE WHO BRING NEW CONCEPTS TO THE TABLE AND………LISTEN!!