1. BBC Station Performance Report
BBC Radio Month Weight
Elizabeth Lane
Research Manager
Quarter

2. At a glance
Age profile and reach
Reach (m)
4.8%
7.9%
12.2%
18.5%
19.7%
36.9%
15-24
25-34
35-44
45-54
55-64
65+
Profile (%)
0.55
0.91
1.40
2.14
2.28
4.26
Reach by gender (m)
Hours (m)
5.71
Men
Women
5.84
127.11h
Total hours
Average hours
per listener
11h 00m
15-24
25-34
35-44
45-54
55-64
65+
49.4%
50.6%
Reach (m)
Platform share (%) and reach (m)
Share (%) and reach (m) for Today
100.0%
Total Weekly Reach
11.55
48.3%
Any Digital
7.08
51.7%
AM/FM
8.07
39.1%
DAB
5.64
3.2%
Digital TV
1.10
6.0%
Internet
1.76
18.6%
Share
7.66
Reach
AAG
Share (%)
Reach (m)

3. Trend of Reach (m) and share (%) |
Adults 15+
Q2 17
11.55
reach
12.3%
share S1

4. Reach (%) and Share (%) |
Adults 15+
Q2 17
21.2%
reach
12.3%
share
S23

5. Average hours per listener, and total hours (m)
Q2 17
127.11
total hours
11h 00m
average hours per listener S2

6. Gender profile (%)
#NATIONAL # S4

7. Age profile (%)
#NATIONAL # S5

8. Social grade profile (%)
#NATIONAL # S6

9. BBC Radio Reach (m)
11.65
11.42
11.82
11.69
11.85
11.67
11.14
11.27
11.20
11.09
10.26
11.02
10.83
10.97
10.53
10.79
10.55
10.43
9.70
10.44
10.56
10.33
9.91
9.45
9.87
9.56
9.10
9.59
13.68
13.94
14.54
13.97
14.31
14.27
14.56
14.46
13.90
15.11
15.27
15.44
14.94
15.51
15.57
15.50
15.01
15.28
15.09
15.14
15.38
15.47
15.30
15.05
15.02
14.88
2.14
2.22
2.26
2.17
2.05
2.10
1.90
2.04
2.15
2.06
2.16
1.99
2.02
2.09
1.88
1.91
2.03
2.08
1.89
2.07
2.12
2.20
1.98
10.37
10.32
10.83
10.85
10.55
10.31
10.52
10.75
10.76
10.98
10.87
11.21
10.95
10.53
10.62
10.89
10.57
10.78
10.93
11.51
11.23
11.33
11.11
11.55
6.29
7.09
6.65
6.54
6.24
6.23
6.36
6.15
6.10
6.12
6.04
6.13
6.28
6.17
5.81
5.61
5.76
5.32
5.53
5.59
5.77
5.86
5.50
5.71
5.34
9.14
9.84
10.20
9.64
9.50
9.60
9.89
8.96
9.53
9.54
9.26
9.32
8.98
8.94
8.82
8.84
8.73
8.56
8.79
8.38
8.43
8.89
8.26
8.63
S13

10. BBC Radio Reach (m) – digital-only stations
0.81
0.82
0.89
0.99
0.90
1.02
0.92
1.14
1.11
1.04
1.00
1.19
1.09
1.10
0.94
1.06
0.84
0.96
1.15
0.98
1.20
1.14
1.30
1.27
1.23
1.44
1.45
1.38
1.62
1.89
1.81
1.79
1.73
1.96
1.93
1.99
2.08
2.06
2.05
2.19
2.20
2.24
2.27
2.34
2.33
2.35
0.65
0.75
0.80
1.15
0.62
0.95
1.07
1.01
0.85
0.86
1.52
0.89
0.82
0.92
1.22
0.66
1.34
1.62
1.73
1.23
1.33
1.31
1.60
1.17
0.83
1.25
1.05
0.94
1.16
1.60
1.53
1.55
1.50
1.64
1.69
1.56
1.59
1.65
1.66
1.57
1.63
1.72
2.17
1.95
2.20
2.11
1.85
2.04
2.18
2.02
2.09
0.46
0.48
0.50
0.47
0.51
0.54
0.55
0.58
0.45
0.59
0.56
0.67
0.61
0.65
0.57
0.53
0.62
0.70
0.63
0.64
1.32
1.46
1.79
1.72
1.50
1.39
1.30
1.35
1.41
1.37
1.31
1.36
1.55
1.51
1.47
1.45
1.54
1.53
1.33
1.59
S13

11. Platform share (%) and reach (%)
Please note the percentages don’t add up to 100% because listeners could be listening in 2 or more ways.