1. Lots o’ Latte International Coffee Company
Marketing Meeting
Lots o’ Latte
International Coffee Company

2. Overview
Goals
Print and Television
Other Marketing Ideas
Next Steps

3. Goals Create demand for the new “Coco Loco Latte”
Acquire new coffee drinkers
Garner as much publicity as possible
Attain strong promotional partners

4. Print and Television Running ads in several newspapers and magazines
Promotion with The Daily Grind newspaper
Feature in Seattle Style Magazine
Feature in Drink and Dine Magazine
Daily 3-minute segment on Let’s Cook, EAT Network
CEO Jerry Michaels featured on Good Morning USA for breakfast and coffee!
WNEW feature News segment on What’s New in New York!

5. Other Marketing Ideas Food product cross-promotion
More television appearances
Product placement in movies/television shows
Online support

6. Next Steps… Set-up and run focus groups
Meet with potential online partners
Create premium items for giveaways
Make preliminary plans for launch party
HAVE A GREAT DAY!