1. Implementing obesity prevention – a local perspective Ruth Campbell NHS Ayrshire & Arran Kevin Mitchell East Ayrshire Council

2. Ayrshire Healthy Weight Strategy
Approved by NHS Board & 3 Community Planning Partnership Boards in 2014
Representation from 3 local authorities, NHS Ayrshire & Arran, one Public Partnership Forum
Phase I – obesity; Phase II – underweight
10 year strategy with 3 year action plans
Volume I – outcomes, indicators & action plan
Volume II – local prevalence, current activity (at that time)

3. Aim & Principles
Aim: to halt the rise in the levels of overweight & obesity among children & adults by 2024
Principles:
Food & drink; physical activity; wider environment
Prevention & treatment
All population groups
Settings
Reduce inequalities

4. Action Plan Awareness, knowledge, skills & empowerment
Maternal & infant nutrition
Availability & affordability of healthier food & drinks
Active travel & active workplaces
Built/natural environment
Physical activity
Weight management

5. Implementation
Over first 3 years, oversight by pan-Ayrshire implementation group
Monitored via electronic performance management system
First 3 year action plan ended March 2017
Good progress on most actions; challenges with some
Next 3 year action plan will be specific to each local authority area

6. Community Planning Multi-agency / disciplinary approach
Initial – OLG Young People / Adults
Review – CPP Wellbeing Delivery Group
Children & Young People’s Strategic Partnership
Direct links to Service Delivery Plans
Quarterly reporting

7. On The Ground: A Service Delivery Approach
Healthy Weight Pathways
Evidence based programmes
Activat8
Invigor8
MEND
Active East Ayrshire Super Group – PEPAS
Early intervention
Preventative work
Sustainable communities

8. Changing Relationships: A Community Approach
Community led action planning
Whole community approach
Single issue engagement
Community engagement / empowerment
Community solutions & partnerships
Sustainability
Assets based approach

9. What was our learning? Engage wider: Our communities Our planners
Capitalise on our existing assets
Transport links/ infrastructure is important

10. Healthy dose of realism
Activities identified are within sphere of influence of Community Planning Partners particularly NHS & local authorities
Importance of national action not within our gift
Realistic balance between improvement & current economic situation
Activities being implemented at scale
Strong platform to build on
Momentum is gathering