1. The Marvel Cinematic Universe
MCU

2. Recap Why are franchise films more successful?
What evidence is there to suggest this?

3. Section B: Key Topics Ownership Cross-media convergence
Technology (institutions)
Technology (audiences)
National vs International issues
Audience behaviour

4. The Marvel Cinematic Universe
The MCU is a vast, yet very carefully planned out, franchise of interconnected films.
Developed, and produced, in phases.
Phase 1:
Phase 2:
Phase 3:

5. The Marvel Cinematic Universe
The MCU is a vast, yet very carefully planned out, franchise of interconnected films.
Developed, and produced, in phases.
Phase 1:
Phase 2:
Phase 3:
This is Marvel’s USP. It is unique in the film industry and reflects their ambition and creativity.

7. MCU films currently in development

8. Take notes on the following:
The Avengers
Released in It marked the official end of ‘phase one’ and the beginning of ‘phase two’.
Take notes on the following:
How does the narrative balance multiple main characters?
How does the narrative reflect phase one and the ‘origins’ of the Avengers?
How evident is the big budget? Be specific with examples.
How has technology enabled Marvel Studios to produce the ‘epic’, large-scale blockbuster it had always imagined?