1. Eating
Asian

2. STREET FOOD Continues to be a great testing ground for new creations
Big opportunity to try out different things instead of having a full meal
Food trucks are the biggest inspiration for new flavors and the central spot for new taste imports

3. FOOD TRUCKS Constant source for innovations
A growing trend in the US coming over to Europe
Provides simple, fresh good food
Create a personal, cozy atmosphere and social eating

4. AUTHENTICITY IS KEY! In general Asian food is a trendsetter!
Street food is a hot topic globally
Consumer are interested in authentic local (street food) dishes, recipes and ingredients
We asked the experts – Chefs!

5. USING CHEFS UNITED We conducted a pro-active request!
Focus in this request was South East Asia:
Malaysia
Philippines
Thailand
Vietnam

6. WHAT WE ASKED THE CHEFS
Access to nearly chefs in these countries!
Per country 6 questions to 6 chefs (experts on street food)
Questions: cooking methods, taste trends, popular dishes, ingredients, authenticity

7. THE RESULTS
With the insights of Chefs United we were able to develop street food-inspired flavors and seasonings for instant meals and snack foods
The new Asian range includes Thai, Philippine, Vietnamese and Malaysian dishes, reflecting the rise in popularity of these cuisines
An special thanks to following Chefs…

8. MALAYSIA Chef. Simon Chong Kok Leong Chef. Paul Chia
Chef. Wong Tuck Hong
Chef. Khairul Anwar
Chef. Israel Cornelius Lazaroo
Chef. Francis Arokianathan Dass
MALAYSIA

9. PHILIPPINES Chef. Edwin Edraque Chef. Mart Quitalig
Chef. Arnel Candelaria
Chef. Rhoella Bie
Chef. Josiah Alexis Sanga
Chef. Ian Sescon

10. THAILAND Chef. Praiwan Sriplai Chef. Barbara Werner
Chef. Somruethai Suksamai
Chef. Rungthiwa
Chummongkhon
Chef. Monthon Komintr
Chef. Somruthai Kaewtathip
THAILAND

11. VIETNAM Chef. Ha Thi Ngoc Hoan Chef. Nguyen Thang Chef. Chauphi Troung
Chef. Truong Lieu
Chef. Xuan Thanh Dung
Chef. Pham Ngoc Tuan Chuong
VIETNAM

12. OUR APPRECIATION TO YOU!
„Taste directions are very tasty and authentic“
Customers feedback
„Chefs United is as reliable, culinary tool, delivering fully genuine insights“
„Chefs United offers a level authenticity to our products“