1. Subaru 2016 BRVA Sponsorship Package

2. Congratulations on the Big Wins!
2015 & 2016 BACK TO BACK WIN!

3. Back to Back Wins – 2015 BRVA Sponsorship Package
2015 Recap
2015 Campaign Highlights:
Showroom ad had a 1.5X higher CTR
54% lift in NC visits
49% lift in traffic share
NC Classifieds traffic increased 35%
NC lead submissions increased 178%
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

4. Back to Back Wins – 2016 BRVA Sponsorship Package
High impact sponsorship with a custom creative to tout Subaru’s back to back win
Owners Homepage Takeover targets shoppers who are returning to the market
BRVA Award Hub targets knowledge seekers who are researching KBB.com’s prestigious awards
BRVA Sponsorship Package Elements (Available February 2016):
Custom BRVA Hub Sponsorship
Custom BRVA Back to Back Win Billboard
Custom Subaru Winner’s Circle
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

5. BRVA Award Hub Sponsorship
Ownership of BRVA hub
Homepage RCM
Social Media Promotion*
BRVA Hub targets knowledge seekers who are researching KBB.com’s prestigious awards
Promotion includes KBB.com Home Page Rotating Content Module, one of the site’s biggest traffic drivers
Additional promotional traffic drivers on upper and lower funnel pages
BRVA Hub
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.
*Subject to final editorial decision.

6. Back to Back Wins Billboard
Custom billboard directs shoppers to awards hub 1 2
Tout Subaru’s Best Resale Value Award on Owners homepage billboard
Clickable wallpaper takes users to the BRVA hub page
Showcase the three back to back winning models
Hovering over a model expands the model image
Upon click, content expands to show the model-specific view with editorial quotes and click outs to Subaru.com 1 2 3 3 4 4 5 5
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

7. Subaru Winner’s Circle
Custom overlay with integrated traffic drivers
Integrated entry points: new car segment shoppers, lower & upper funnel toolbar & FCT
Browse all awards and accolades earned by model since 2004
CTA to click to Subaru.com
Elements:
Custom Awards Overlay
Integrated Entry Points:
Segment Shoppers (LB, MREC, Spotlights)
Lower & Upper Funnel Toolbar & FCT
Awards Text Link on Owners Retention
NCS & Car Values Spotlight Ads
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.