1. ELC 6: Templates to aid you in your process
Michelle

2. Portfolio Planning: Helpful Templates For Consideration

3. Sample Template: Overarching Marketing ObjectiveX

4. Sample Template: Situational AnalysisX
Audience
Target Verticals
Key Influencers
Geo Priorities

5. Sample Template: Situational AnalysisX
Competitive Landscape
Partner Landscape

6. Sample Template: Recommended Event StrategyX

7. Experience Design: Helpful Templates For Consideration

8. Sample: Event Objectives

9. Sample Template: Target Audience
Audience Segment
Key Careabouts

10. Sample Template: Desired Impact
Category/Question
Impact
Audience A
Audience B
Opinions
What do we want our audiences to think as a result of engaging with us
Opinion #1
Opinion #2
Opinion #3
Facts
What information do we need to give them in order to drive the desired opinions?
Fact #1
Fact #2
Fact #3
Actions
What do we want them to do as a result of engaging with us
Action #1
Action #2
Action #3

11. Sample Template: Critical Call To Action
PRE-EVENT
XXXX
ON-SITE
POST-EVENT

12. Sample Template: Measurement Strategy Framework
Goals
Audience
Objective
Metric

13. Sample Template: Strategic Element Mapping Coverage Grid
Tactics
Strategic Element 1
Strategic Element 2
Strategic Element 3
Strategic Element 4
Strategic Element 5
Strategic Element 6
Strategic Element 7
Tactic 1
Tactic 2
Tactic 3
Tactic 4
Tactic 5
Tactic 6
Tactic 7
Tactic 8

14. On-Site and/or Virtual Elements
Sample Template: Customer Journey Framework - Mapping Tactics To Audience and objectives
Target Audience
Engagement Tactics
Objective Alignment
Pre-Event
On-Site and/or Virtual Elements
Post-Event
Objective 1
Objective 2
Objective 3
Objective 4

15. Sample Template: Customer Journey Framework Mapping Goals to TacticsX x