1. Welcome To
The World Of
Modicare Products

2. Why Modicare Product?
Each & every Modicare product has been developed especially for
the Indian consumers & their needs
Differentiated features, benefits & premium quality
Superior packaging
Follow Good Manufacturing Practices
Developed in world class R& D centers and manufactured at
state-of-the-art manufacturing facilities
Great quality check parameters from raw material selection to
finished product finalization
Safe & environment friendly
Offer 100% satisfaction guarantee

3. Skin Care & Color Cosmetics Agriculture Nutrition, Health & Wellness
Modicare Range Of Products
Home Care
Laundry Care
Auto Care
Personal Care
Skin Care & Color Cosmetics
Agriculture
Nutrition, Health & Wellness

4. Home Care

5. Common Household Problems
Dirty floors
Dirty walls
Streaky windows
Greasy kitchen countertops
Oily utensils /Dirty appliances /Refrigerator
Smoky exhaust fans
Dirty bathrooms
Dirty lime scale and soap scum deposits on
bathroom fittings/walls
Unhygienic and stained toilets
Car paint getting faded

6. Modicare range of Home Care products are designed to tackle almost every job for today’s household needs
Our products are
Products for every need : Everyday cleaning products to occasional
problem solvers
Quality Products : Manufactured to the very highest standards
Concentrated : Give exceptional economy & value for money
Demonstrable : Most Home Care products are easy to demonstrate, therefore, easy to sell.
Environment friendly : Most of the products are bio- degradable.

7. Concentrated Dish Washing Liquid
One Der Drop
Concentrated Dish Washing Liquid
Cuts through tough cooking oil and food residue leaving utensils sparkling like new.
Very concentrated:
250ml can wash up to 2500 utensils.
ODD 1

8. Safe for use on non-stick cookware
Features & Benefits
Unique formula
Cuts away tough grease and food residue from utensils. Cleans Stainless steel, Aluminum, Glass/ Crystal ware, China ware and Non-stick cookware with equal ease and efficacy. Works in all temperatures and in hard water.
Non-abrasive
Will not scratch even delicate crystal or chinaware Leaves no spots or residue on your utensils..
Very concentrated
Cleans up to 10,000 dishes per litre( 250ml can wash up to 2500 utensils) Very economical in cost per use.
Dermatologically tested
Safe & gentle on your hands.
Bio-degradable surfactants
Environment friendly
Safe for use on non-stick cookware
ODD 3

9. Cost per litre of dilute solution
Cost per use
Product
Pack size
MRP
( Rs.)
Qty.per use
Dilution ratio
Cost per litre of dilute solution
Remarks
MODICARE
ONE DER DROP
250ml
71.00
10ml / litre of water
1 or 2 drops per utensil
Rs. 2.84
Less than 3 paise
Low cost
Most economical
ODD 4

10. Stainless Steel Scrubbers
One Der Scrub
Stainless Steel Scrubbers
Heavy duty & gentle ,
Odour free, rust free and durable
Cleans the toughest of burnt deposits,dried food stains, grease and oil stains from kadais, pots and pans without hurting your hands
ODS 1

11. Lasts 4 times longer than ordinary steel wool scrubbers
Features & Benefits
Single Coil Technology
Each scrubber is woven from single strand of high quality stainless steel into an open continuous coil. Hence, there are no sharp or ragged ends that would cut hands or leave scratches on utensils.
Heavy duty & gentle
Cleans the toughest of burnt deposits, dried food stains, grease and oil stains from kadais, pots and pans without hurting your hands.
Odour free
Completely rinsable and easy to clean. It prevents bad odour build-up which is so common in ordinary steel wool scrubbers.
Rust free and durable
It is rust resistant and lasts up to four times longer than steel wool scrubbers. It does not break off or splinter easily.
Lasts 4 times longer than ordinary steel wool scrubbers
ODS 2

12. Duz All Multipurpose Cleaner
Powerful yet gentle magical cleaner removes stubborn stains from all washable surfaces
Gentle on hands as it contains a coconut oil derivative.
Very concentrated
DA1

13. 1 litre can make up to 800 litres cleaning solution
Features & Benefits
Powerful and gentle
Strong enough to do all kinds of cleaning jobs.
Removes stubborn stains like grease stains, ink, shoe polish, chocolate, lipstick etc. while being very gentle on hands & clothes.
Versatile
Can be used to clean painted walls, glass,mirrors,marble/vinyl / tile floors, worktops, woodwork, appliances, to wash lingerie,nylons,woolens,dishes.
Very concentrated
250ml can make up to 200 litres of cleaning solution.
Can be custom diluted to meet specific requirements.
Organic cleaner
Contains a coconut oil derivative which is very gentle to hands.
Biodegradable surfactants
Environment friendly
1 litre can make up to 800 litres cleaning solution
DA2

14. UNIQUENESS ( SINGLE BRAND – MULTIPLE USAGE )
Now let’s see how Duz All is unique from other products. As the name sounds, Duz All ‘does everything’.
Attributes
Duz All
Multi
purpose Cleaner
Detergents
Liquid Soaps
Glass Cleaners
Bathroom Cleaners
CLEANS FLOORS 
GLASS, MIRRORS
WOOD WORK
REMOVES INK,GREASE
FROM MACHINERY
LINGERIE, NYLON
WOOLENS
PAINTED WALLS
STAIN REMOVER
DISHES
TILES
VINYL , MARBLE
HANDS
APPLIANCES
Duz All alone does almost all the cleaning jobs which all other products do
DA3

15. Duz All applications & dilutions
Product-Water Ratio
Cleaning floors
1 teaspoon per litre
Cleaning glass, mirrors
¼ teaspoon per litre
Cleaning painted walls
Woodwork
1 teaspoon per litre
Stain removal
( ball point pen ink , chocolate, lipstick, ketchup, shoe polish, grease etc.)
Full strength
Cleaning appliances, refrigerator, mixer juicer etc.
2 / 3 teaspoons per litre
Remove ink, grease and stubborn dirt deposits from machinery
3 teaspoons per litre
Cleaning dishes
Washing lingerie, nylons
2/3 teaspoons per litre
Washing woolens
DA4

16. Cost Per Litre Solution Duz All is economical in cost per use
Product
Pack Size
M.R.P
Dilution
Cost Per Litre Solution
DUZ ALL
Multipurpose
Cleaner
250ml
Rs.79.00
3 ml./litre for appliances etc
5 ml / litre for floors, walls etc.
1.2 ml./litre for glass surfaces  
Rs.0.95
Rs.1.58
Rs.0.38
Duz All is economical in cost per use
Note: All comparisons are based on the label /pack information of the competing products
DA5

17. Duz All Solutions Glass Cleaner
Gentle and fast acting formula gives streak free,clear and sparkling glass surfaces
With dust repellents
Anti-fog properties
Gentle on hands
GC 1

18. Gives clear, streak free and sparkling glass surfaces
Features & Benefits
Cuts grease & grime
Gives your glass surfaces sparkling clean & streak free shine
Unique Anti-fog formula
Prevents fog formation.
Using this on car windscreens & windows effectively enhances visibility
during rainy days and winter season.
Spray and wipe action
No rinsing required.
Just spray the diluted product & wipe clean.
Concentrated
250ml product can make 2 x 500ml cleaning solution
Gives clear, streak free and sparkling glass surfaces
GC 2

19. Modicare Glass Cleaner is economical
Comparison
PRODUCT
PACK
MRP
DILUTION RATIO
COST PER 500ml.
READY TO USE SOLUTION
Leading Retail Brands
500 ml.
Rs to Rs
READY TO USE
Rs to 52.00
Leading MLM Brand Rs
1:3
500ml. makes 4 x 500ml (2 Litres) of
cleaning solution Rs
MODICARE DUZ ALL SOL. GLASS CLEANER
250 ml. Rs
250ml. makes 2 x 500ml (1 Litre) of Rs
(most economical)
Modicare Glass Cleaner is economical
Note: All comparisons are based on the label /pack information of the competing products- Aug 2008
GC 3

20. Duz All Solutions Metal Cleaner
The double action formula cleans & polishes Brass, Copper and Stainless steel effectively
MC 1

21. Double Action - Cleans and Polishes
Features & Benefits
Effective Metal Cleaner
Removes blue heat burns from stainless steel
Removes tarnish from brass and copper.
Non- caustic
Leaves no toxic residue. Gentle on hands
Paste form
Easy to use, non-spilling
Double Action - Cleans and Polishes
MC 2

22. Spic ‘N’ Span Bathroom Cleaner
Instantly removes lime scale and stubborn dirt deposits
Good for chrome fittings, taps, showers, ceramic tiles, plastic mugs, buckets etc.
Leaves the surfaces sparkling like new
SNS 1

23. Convenient and Easy to use
Features & Benefits
Powerful and Instant Lime Scale Remover
Instantly removes lime scale and stubborn dirt deposits
caused by hard water, soap scum and grime.
Leaves the surfaces sparkling like new
Versatile
Remove lime scale from chrome fittings, taps, showers, ceramic tiles, plastic mugs, buckets etc.
Convenient and easy to use
Ready to use cleaner which can be applied with a brush, sponge or disposable cloth.
Convenient and Easy to use
SNS 2

24. Qty per use and COST PER USE for Spic N Span is economical
PRODUCT
PACK
MRP
DILUTION RATIO
Qty per use and COST PER USE for
10 sq.inch area
MODICARE SPIC N SPAN
250 ml. Rs
READY TO USE
3 ml to 4ml Rs.0.82 to Rs.1.10
(economical)
Easy off bang
Spic N Span is economical
SNS 3

25. Beyond Blue Liquid Toilet Cleaner Unique and powerful toilet cleaner
Cleans ands disinfects
Works in just 90 seconds, leaving your toilet clean, germ - bacteria free & hygienically fresh
BB 1

26. Suitable for Indian & Western style toilets
Features & Benefits
Works in 90 Seconds
Cleans and disinfects in 90 seconds by killing germs and bacteria leaving the toilet clean, germ-free and hygienic. Saves you endless wait for a clean germ free toilet, pride of your bathroom.
Unique Colour changing formula
Colour changes from Green to Blue dissolving stubborn stains, toughest built-up of dirt, uric acid, faeces and lime scales.
Demonstrates product working.
Versatile
Suitable for both Indian and Western style toilets.
Very safe for septic tanks.
Suitable for Indian & Western style toilets
BB 2

27. Safe even for septic tanks
Features & Benefits
New international pack with child proof cap
Very convenient and easy to use. No spillage and no leakage. Reaches every corner of the toilet bowl.
Prevents child from opening the cap.
Bio degradable
Environment friendly.
Cost comparison not recommended. Competition is cheaper
Safe even for septic tanks
BB 3

28. Beyond Blue is unique & fast acting
Usage Time
Brand
Recommended usage time
Benefit
Beyond Blue
1 ½ minutes
(90 seconds)
Fast acting
Very safe in septic tanks / rural areas
Cost comparison not recommended. Competition is cheaper
Beyond Blue is unique & fast acting
BB 4

29. Heavy Duty Floor CleanerHD
Heavy Duty Floor Cleaner
Powerful Heavy Duty Cleaner
Removes dirt and stubborn stains from dirty floors, floor corners and tough stains easily and effectively
Very good for high traffic areas
HD 1

30. Can be used as a base cleaner for Marble Floors
Features & Benefits
Powerful & Heavy Duty Floor Cleaner
Removes dirt and stubborn stains from dirty floors,
floor corners and tough stains found in foyers/corridors,
car porches etc.
Concentrated
Can be diluted with water as per requirement.
Economical in use.
Bio-degradable
Environment friendly
Can be used as a base cleaner for Marble Floors
HD 2

31. SteriClean Disinfectant Cleaner Powerful Disinfectant Cleaner
Effective Fungicide,Germicide and Virucide
Good for cleaning and sanitizing
- Homes
- Hospitals and Clinics
- Restaurants
- Meat and poultry processing units
Very Concentrated – value for money
STERI 1

32. Features & Benefits Powerful Disinfectant Cleaner
Cleans and disinfects walls,floors, tables, chairs, countertops, sinks, bed frames, bathrooms, lavatories, shower cubicles,nappy buckets, door knobs, telephone instruments etc.
Effective Fungicide, Germicide and Virucide
Provides disinfection against wide spectrum of bacteria, fungus and viruses. Can be used in your kitchen and on all food contact surfaces unlike other disinfectants.
Contains Benzalkonium Chloride
Safe and effective for use on all surfaces including food contact surfaces
Very Concentrated Very economical.
250ml of SteriClean can make 250 litres of disinfecting solution
Bio-degradable - Environment friendly
SteriClean should be used for disinfecting / sanitizing and not for sterilization
STERI 2

33. Uses of SteriClean ATTRIBUTES / AREAS OF USE STERICLEAN FUNGICIDE 
VIRUCIDE
GERMICIDE
FLOORS
WALLS
KITCHEN COUNTERTOPS
KITCHEN SINKS
BATHROOMS
DRESSING ROOMS
TABLES / CHAIRS
BED FRAMES / DOOR KNOBS
TELEPHONE INSTRUMENTS
NAPPY BUCKETS / SHOWER CUBICLES
MEAT PROCESSING UNITS, POULTRY / DAIRY FARMS ETC
STERI 3

34. ( Benzalkonium Chloride IP solution)
Active ingredient* as
( Benzalkonium Chloride IP solution)
in SteriClean
Brand
Benzalkonium Chloride
Solution IP- w/v
Retail brands 4%
SteriClean
12%
Stericlean has the highest percentage of Actives as Benzalkonium chloride
Mandatory information disclosed on the pack.
All comparisons are based on the label /pack information of the competing products- Aug 2008
STERI 4

35. Duz All Solutions Kitchen Cleaner Powerful
Cuts through the toughest dirt and grease
Kills germs and deodorizes
Gentle on Hands
KC 1

36. Removes sticky smoke stains
Features & Benefits
Powerful Cleaner
Cuts through the toughest dirt and grease on all non-porous
surfaces of kitchen including counter tops (marble, granite, cemented),
sinks (steel, ceramic, cemented), greasy tiles, exhaust fans, refrigerators,ovens, gas tops, burners
Removes stains
Cuts through tough stains such as greasy film, oily stains,
smoke stains, etc.
Antibacterial
Deodorizes leaving a fresh, hygienically clean kitchen
Easy to use
Dilute in 1:3 dilution for normal cleaning,
or use concentrated for very tough stains
Removes sticky smoke stains
KC 2

37. Instant Silver Cleaner
Silver Dip
Instant Silver Cleaner
Instant and gentle cleaner for all your Silver jewellery , silver plated articles and white metals. No metal loss
Cleans tarnish instantly giving an excellent shine. Quickly cleans even difficult to reach places like between the grooves of articles.
SD 1

38. Features & Benefits No Silver Loss
Instant Silver Cleaner
Cleans tarnished silver, silver plated articles and white metals instantly giving an excellent shine. Quickly cleans even difficult to reach places like between the grooves of articles.
Dip and Clean Formula with dip tray
Convenient and easy to use. Scrubbing and brushing not required.
No metal loss
Regular use will maintain the shine of silver articles for a longer period without loss of metal.
Re-usable cleaner
The liquid is re-usable and it cleans a large number of silver articles until it turns completely black.
Floral fragrance- Leaves a pleasant smell while cleaning .
No Silver Loss
SD 2

39. Jewellery Dip Jewellery Cleaner
Gentle cleaner for all your gold & diamond jewellery. No metal loss
Safely & gently removes dust, grime, soap, make up etc.
Penetrates every corner of rings, chains etc.
JD 1

40. Features & Benefits No Gold Loss
Contains no Ammonia
Safely cleans & restores original shine & lustre to your precious Gold & Diamond Jewellery by removing everyday dirt, grime and grease that can dull and damage the jewellery.
No metal loss
Safely cleans without loss of gold.
Dip and Clean Formula With Dip tray
Convenient and easy to use at home. Cleans even difficult to reach places like between the grooves, cuts etc.
Re-usable cleaner
The liquid is re-usable and it cleans a large number of silver articles until it turns completely black.
Jasmine fragrance Leaves a pleasant smell while cleaning .
No Gold Loss
JD2

41. Auto Care

42. Auto Wash Auto Shampoo International formula for cleaning
cars, scooters, bikes & buses
Leaves paint and polish intact
No powdery residues – No streaks
Gentle on hands
Concentrated ml pack can wash
up to 50 cars.
AW 1

43. Gentle on hands. Gentle on automobile paints
Features & Benefits
Safe & Gentle
Removes dirt, grease and grime from the surface of all automobiles.
Good for cars, buses,trucks, scooters, bikes & bicycles. Does not harm polish / wax. Leaves them intact. Gentle on hands
Versatile
Can also be used to wash / clean other painted metallic surfaces.
Very concentrated
Requires only 5 ml. to wash a car.
Pack of 250 ml. can wash up to 50 cars.
Very economical
Costs less than Rs.2 to wash a car
Bio-degradable
Environment friendly. Does not harm the environment.
Gentle on hands. Gentle on automobile paints
AW 2

44. AutoWash costs less than Rs.2 to wash a car
Cost per use
AutoWash
M.R.P
Rs. 76 / 250 ml.
Qty per use / car
5ml. to half a bucket of water
Cost per use / car
Rs.1.52
AutoWash costs less than Rs.2 to wash a car
AW 3

45. Cleanliness is next to Godliness
Thank You
AW4