1. AutoNation Direct Pre-Owned Vehicle Program Program Overview

2. Table of Contents Invest in America Offer Why AutoNation Direct?
What Makes AutoNation Direct Different?
4 Service Steps
1 Credit Union Member
2 First Response Team
3 Personal Auto Consultant
4 Store Concierge
Web Page Highlights
How to be Successful With AutoNation Direct

3. Invest in America Offer
AutoNation Direct Pre-Owned Vehicle Program Offers:
Exclusive Credit Union Financing
Up front pricing with up to 15% off publicly published prices
Thousands of pre-owned vehicles in stock
Certified pre-owned vehicles with:
3-day, 150 mile money back guarantee
60-day, unlimited mile power train warranty
125 point safety inspection
High touch service through entire process:
Assist members to make educated purchase decisions
Provide reasons to see their credit union first for exclusive financing
Assist with unbiased, expert information
Provide a positive Member experience
Improve the car shopping process

4. Invest in America Offer
AutoNation Pre-Owned Vehicle Program (Con’t.)
A phased pilot program beginning September 1, 2010 in:
Florida Markets
Second phase in:
California
Arizona,
Georgia
Nevada
Washington
Third phase in:
Alabama
Illinois
Maryland
Minnesota
Ohio
Tennessee
Texas
Virginia

5. Why AutoNation Direct?
AutoNation Direct is a wholly owned subsidiary of AutoNation
AutoNation is the country’s largest auto retailer
More than 200 locations nationwide
AutoNation Direct serves Member groups
One of the Nations largest inventory
A special team of service-minded employees
On call 7 days a week for credit union Members

6. Why AutoNation Direct? Our role:
It’s to help Members make informed decisions
(Regardless of where they buy vehicles)
To provide reasons for Members to see YOU first
To assist with unbiased information
To provide a positive Member experience
To improve the car shopping process

7. What Makes AutoNation Direct Different?
Inventory
No “middle-man”
Thousands of vehicles in stock
Service and maintenance relationships
60-day, no-deductible, unlimited-mile power train warranty on any Certified Pre-Owned vehicle
3 Day,150-mile, money-back guarantee on certified pre-owned vehicles
“Up-Front” pricing

8. What Makes AutoNation Direct Different?
Serve Members How They Want to Be Served
Online
Over the phone
In person
At the store
Shop or buy without leaving home or office
Delivery at the branch or dealership
Easy delivery process

9. Step 1
Credit Union Member

10. Step 1: Credit Union Member
Member Entry Point
Member Responds to Marketing and Requests Information Via:
Website ( or live chat)
Phone
Credit union employee referral

11. Step 2
First Response Team

12. Step 2: First Response
Average response time of less than 10 minutes for request
Request is received in CRM system
An immediate automated response is sent
Member Service Representative answers questions, tells the story, and introduces your Member to a Personal Auto Consultant
Team is available:
Monday – Friday 9am – 7pm
Saturday am – 6pm
Sunday am – 4pm

13. Step 3
Personal Auto Consultant

14. Step 3: Personal Auto Consultant
Needs Assessment
Personal Auto Consultant Begins Relationship
Consultant discusses your member’s vehicle preferences: make, model, color, options
Consultant guides the Member through the entire selection and purchase process
Your Member’s ability to make an informed decision is our #1 objective

15. Step 3: Personal Auto Consultant
Financing Assessment
Hand-in-Hand with Your Credit Union
If the member is not pre-approved, the Personal Auto Consultant will make a referral back to a Loan Officer at the Credit Union
Your Credit Union’s rates or special discounts will be displayed on any marketing materials
Our goal is to ensure that the Member comes to you FIRST

16. Step 3: Personal Auto Consultant
Options and Accessories
Presentation
Personal Auto Consultant Discusses Options with Member
Ancillary products will be offered in accordance with business rules of the Credit Union relationship
Consultant may offer products such as Lojack, Fabric Sealant or Paint Protection
Options are provided with full detail and price disclosure up-front

17. Step 3: Personal Auto Consultant
Trade-In Assessment
Initial trade valuation can be handled over the phone or online
Your member receives a fair trade value with no games
Trade value is never dependent upon or affected by the vehicle being purchased
AutoNation Direct will buy the vehicle if your Member does not buy a vehicle from us

18. Step 3: Personal Auto Consultant
Confirmation
Personal Auto Consultant Presents Full Details
All details associated with the transaction are discussed and confirmed: vehicle price, trade-in value, loan terms as presented by Credit Union, payment, down payment, and any associated figures
Member confirmation is obtained

19. Step 3: Personal Auto Consultant
Document Preparation
Behind the Scenes
All documents related to the sale and trade- in are prepared by AutoNation Direct
There’s no need for your member to be present or to wait for F & I
There’s never any hidden information, and there are no surprises 19 19

20. Step 3: Personal Auto Consultant
Delivery Coordination
In Preparation for Outstanding Service
The personal Auto Consultant provides complete information with the Store Concierge who is scheduled to deliver the vehicle
The vehicle is cleaned, inspected and prepared for your member
The Store Concierge is fully informed regarding all features, options, and functions of the vehicle

21. Step 4
Store Concierge

22. Step 4: Store Concierge New Vehicle Inspection
Conducted by Your Member
The Store Concierge provides a thorough presentation of the vehicle being purchased
Your member inspects the vehicle and verifies equipment and options
Your member confirms that the vehicle meets specifications

23. Step 4: Store Concierge Trade-In Inspection
Verification of Information
The Store Concierge completes a thorough inspection of the member’s trade-in
All information provided by the member is verified
Any discrepancies are discussed at the this time

24. Step 4: Store Concierge Documents Signed Quickly and Simply
The documents already discussed are presented to your member
Signing is quick and simple

25. Only Available with AutoNation Direct
Members must contact AutoNation Direct through
AutoNation Direct is a subsidiary of AutoNation and does not run the dealer network
Members that contact AutoNation Dealers directly may not receive the credit union member discount or credit union financing

26. The Home Page Features Two Main Actions:
Easily locate the vehicle of your choice
Connect with a Personal Auto Consultant

27. Narrow your search to any feature that’s important to you.

28. Detailed vehicle description capabilities
Carfax Report
3-day or 150 mile
money-back guarantee

29. Have documents sent and uploaded to your personal account.
Access your personal account to manage your transactions, offers, saved vehicles and searches.

30. How to be Successful With AutoNation Direct?
Let your members know!
Utilize provided text for newsletter articles, e-blast messages, scrolling lobby banners and web content
Add AutoNation Direct web banner with link to to your home page, auto lending page and used car loan rates page
Print provided posters and inserts to display in lobby
Include inserts in statement mailing
Click here for marketing materials

31. How to be Successful With AutoNation Direct?
Encourage your CUs to market to their members!
Market the program and encourage members to come in and get pre- qualified
Mine data and identify those eligible members who are in market and provide them with a preapproval and low loan rates
Identify and market to members with availability on existing home equity lines of credit

32. Q & A