1. Welcome to Who Wants to be a Millionaire?
50:50 15
$1 Million 14
$500,000
Welcome to Who Wants to be a Millionaire? 13
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3. "Great taste, great price“ is what product positioning strategy?15
$1 Million 14
$500,000
"Great taste, great price“ is what product positioning strategy? 13
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A: relationship to products
B: price & quality
C: feature & benefits
D: unique characteristics

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5. 15
$1 Million 14
$500,000
Which of the following is an aspect of channel management that impacts customer service? 13
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A: advertising
B: taxes
C: protectionism
D: timeliness

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$1 Million
What is one action that customer service can take to facilitate order processing? 14
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A: communicate effectively
B: negotiate aggressively
C: oversee assembly
D: monitor inventory

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$1 Million
What is a technologically advanced method that allows businesses to produce products that are specialized for a very few customers? 14
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A: mass customization
B: automatic production
C: conversion
D: computer robotics

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11. 15
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Why does a company need to know what stage of the product life cycle its products are in? 14
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A: prevent imitators
B: mind new uses for product
C: adapt marketing strategies
D: predict length of life cycle

12. Congratulations!
Congratulations!
Congratulations!
Next LEVEL

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$1 Million 14
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$1 Million 14
$500,000
Which activity is addressed in the product/service management function? 13
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A: discount products in inventory
B: eliminate slow selling products
C: determine where sales are offered
D: focus promotion on new products

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$1 Million
Why is the quality level of a product an important product/service management decision? 14
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A: identifies product brand
B: protects consumer
C: refers to the way the product works
D: reflects business image

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18. 15
$1 Million
A business charges a small company a higher price for a product than it charges a large company What does this represent? 14
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A: price discrimination
B: fixing prices
C: exclusive dealership
D: price deals

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20. In what stage of brand loyalty do people become aware of the brand?15
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In what stage of brand loyalty do people become aware of the brand? 13
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A: satisfaction
B: preference
C: recognition
D: detection

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22. 15
$1 Million 14
$500,000
What costs do businesses usually include in the price of their products? 13
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A: regulation
B: inflation
C: training
D: transportation

23. You’ve Reached Another Candy Milestone! Congratulations!

24. 15
$1 Million 14
$500,000 13
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25. 15
$1 Million
What would be the most appropriate pricing strategy for a business in a small town where unemployment has skyrocketed and the economy is in a downturn? 14
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A: pricing below cost
B: pricing flexibility
C: odd cent pricing
D: discount pricing

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27. What is the advantage to a business using bar-code pricing?15
$1 Million
What is the advantage to a business using bar-code pricing? 14
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A: easier for customers to read
B: reduces security
C: easier to change pricing
D: easier to demonstrate

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29. 15
$1 Million
What do marketers want to achieve by determining distribution intensity? 14
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A: complete mkt coverage
B: perfect mkt balance
C: total mkt saturation
D: ideal mkt exposure

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31. 15
$1 Million
What legal example is represented by a manufacturer selling its products through a toll-free phone system, a company web site, and several retailers? 14
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A: dual distribution
B: tying agreement
C: exclusive dealing
D: require reciprocity

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33. 15
$1 Million
What factor could determine legal ownership of goods in the distribution process? 14
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A: availability of product
B: agent involvement
C: physical characteristic of products
D: restrictive sales in foreign countries

34. Congratulations!
WINNERS GET
EXTRA CREDIT!