1. Make a bigger impact by saying less By Joseph McCormack
[Brief]
Make a bigger impact by saying less
By Joseph McCormack
By: Justin Tomasini

2. Introduction

3. Things to watch for Short intro film Brevity The Elusive 600
Shocking numbers
7 capital sins (struggle)
Keys to brevity
BRIEF map
Telling vs. Selling
TALC structure
Conclusion

4. Brevity Get to the point or pay the price! Information overload
I love you
I just wanted to let you know that I adore everything about you and will cherish you till the day I die and now that we have come so far I thought I might let you know that I love the way your hair blows in the wind and the way you smile just makes me so happy. I will never let go of what we have because it is too good to lose and you are my closest friend and my soul mate and I just thought id let you know how much you mean to me! xoxo

5. The Elusive 600 Managing excess mental bandwidth
People speak about 150 words per minute
Mental capacity of about 750 words per minute
So what do we do with our extra 600???
Other thoughts – impulsively share
Triggers (single word)
Manage it!

6. Shocking Numbers Number of emails avg. professional receives per week?
304
Number of times avg. person checks smartphone per day?
150
Number of times a worker is interrupted each day 60
Number of minutes it takes to return to a task? 25
Amount interruptions cost businesses each year?
$588 Billion

7. 7 capital sins (struggle)
Why is being brief so hard???
Cowardice – “I’m afraid it’s hard to say”
Confidence – “I know the material so well”
Callousness – “This will only take a minute”
Comfort – “once I start talking, get on a roll”
Confusion – “Thinking out loud”
Complication – “you cannot explain it easily”
Carelessness – “Did I say that out loud”

8. Keys to Brevity Map it – Brief maps used to condense info
Tell it – explain in a way that is clear, concise, and compelling
Talk it – TALC Tracks turn monologues into controlled conversations
Show it – Visuals attract attention (65% learn visually)
Talk it
Tell it
Show it
Map it

9. BRIEF map B: Background/ Beginning R: Reason/ Relevance
I: Key Information
E: Intended Ending
F: Expected Follow-up Questions

10. Talking vs. Selling
Telling your audience a well-researched and well-structured story is more effective than just selling your point of view
Leaves positive impression
Encourages involvement
It’s respectful

11. TALC structure T AL C
T: Talk
AL: Actively Listen
C: Converse

12. Conclusion Tighten your message to be sure your audience is on track
Executive are busy, and you rambling presentation gets lost in their daily flood of information

13. Thank you for your time! Any questions?
The End
Thank you for your time! Any questions?