2. Course Overview
B290
Summer 2015

3. Information about the class
Course home page:
Contact information
Syllabus
Class preparation
Class schedule
Deliverables and due dates
Preparatory readings
Office hours
Before class (5-6pm) or skype between classes

4. Things to consider Economic Social Political Resources / Internal
Market / External
User needs
Market segments
Value proposition
Competitors
Assets
People
Skills / Knowledge
Processes / Structure
Culture
Legal
Technological
Environmental

5. Useful ‘toolkit’ Analytical tools Other useful tools
Institutional theory
Organization theory
Psychology and social psychology
Economic sociology
Political science
Porter’s 5 forces
The R.B.V.
(S.W.O.T.)
Generic Strategies
Diversification
T.C.E.
BGC growth share matrix
Product / industry life cycle
McKinsey 7-S

6. Strategic Management Process
Context / Goals
Formulation
Analysis
Implementation
Where are we?
What are the key drivers?
What are our opportunities?
What threats do we face?
Where do we want to get to?
How do we change?
How do we exploit opportunities?
How do we evade / counter the threats?
How are we doing?
In relation to our goals
Relative to our competitors
Relative to stakeholder expectations
What targets should we set?
What organizational structures and processes do we need?
How do we align people?
Who will we work with (who does what)?
What investments are needed?

7. Lecture-discussion on analytical frameworks
Activities
Lecture-discussion on analytical frameworks
Applied to the company you work for
Case discussions
Business Policy Game strategy simulation

8. Based on the simulation
“Deliverables”
Based on the simulation
Three year forecast
3 annual reviews (with financial statements)
Short reflection paper
360 evaluations
On the analytical tools
Mid-term and final exam (both will be two short essay questions)

9. Information about the class
Course home page:
Contact information
Syllabus
Class preparation
Class schedule
Deliverables and due dates
Preparatory readings
Office hours
Before class (5-6pm) or skype between classes

10. ?