1. zappos
Kevin Wang

2. History Founded in 1999 by Nick Swinmurn Tony Hsieh invests $500,000
Grew quickly
Joined Amazon in 2009

3. Corporate culture 1. Deliver Wow through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships with Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble

4. customers first 1. Deliver Wow through Service
6. Build Open and Honest Relationships with Communication
10. Be Humble
Give the customers what they want - Focused on retaining customers

5. engaged and happy workplace
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships with Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble

6. Profits
Zappos focuses on helping the customer find exactly what they want, so that they will buy the product
Free shipping - free returns
Sacrifices a portion of the profits to make the sale
Makes it easy to find shoes online and reduces customers’ buying axiety

7. Holacracy A new organizational management system
no job titles, no managers, no hierarchical decisions
New corporate culture designed to remove the “command and control” dogma

8. a single, autonomous, self sufficient unit
dependent on a larger unit
like a cell in the human body
observe errors and inefficiencies
propose solutions
no boss - easier communication with people at different levels

9. tony hsieh 1993 ACM Programming Contest winner founded LinkExchange
online advertising network
sold to Microsoft for $265 million
founded Venture Frogs
he found Zappos here through an investment

10. development "We're a service company that just happens to sell shoes.”
focused on controlling the customer service experience
24/7 warehouse - not cheap or efficient, but faster delivery

11. Training Choose employees based on culture fit
Untrain call center employees’ bad habits from previous jobs
teach them to spend more time on the phone with the customer
4 week training program for new employees to orient them with the culture
at the end of the 4 weeks, the employees can take $2000 to leave if they don’t want to work for the company

12. Exit strategy Acquired by Amazon $1.2 billion in 2009
Similar companies - Both are online merchants

13. Developing a corporate culture is the key to building a successful workforce