1. RealNetworks Position Paper
Brian Fleisher
Jan 22, 2001
Sophia Antinopolis

2. Leading the Rich Media Industry
Over 170 million unique registered RealPlayer users
Over 50 million RealJukebox users
85% of all streaming media web pages contain Real format *
RealNetworks properties are the #1 music and #1 entertainment sites
Highest quality media experiences with RealVideo 8 and RealAudio 8
* Source: Inktomi Search Engine

3. Customer Challenges End-Users Global Media Rights Holders
Finding content
Evaluating offers and prices
Consistent media experience
Global Media Rights Holders
Secure delivery and use of content
Revenue generation
Persistent rights protection
Variety of infrastructures

4. Possible Workshop Outputs
Statement on areas of digital rights management where standardization is sensible, pragmatic, feasible and facilitates overall industry growth.
Maximize impact within a reasonable time
Highest probability of industry adoption
Identify areas that are not conducive to standardization.

5. An idea….. Standard metadata format for describing attributes
Security system used
Location of resources to use the system
i.e. decryption plug-in
Location where rights can be acquired
etc…

6. RN Contacts Rob Lanphier Jeff Albertson Program Manager, Standards
Jeff Albertson
Program Manager, Consumer