1. Promotional Mix

2. What is the Promotional Mix?
Considerations
Type of Product
The Type of Market
Cost
The Promotional Mix of Competitors
The Stage of the Product Lifecycle
Legal and Social Constraints
The mixture of promotional techniques used by a business to promote its products.
Promotion
Advertising
Direct Marketing
Public Relations
Sales Promotions
Personal Selling
Merchandising

3. Brand and message
Type of Product
Type of market
Cost
Promotional Mix of Competition
Stage in the product lifecycle
Legal and social constraints
When making these considerations and creating a promotional mix it is important that they are all consistent with the brand, the brand image and they portray the correct message.
Customers can become confused if the promotions do not represent the brand correctly and this may harm sales as well as the brand image.

4. Burberry

5. Burberry

7. Task:
Research and write about Advantages and Disadvantages of the following:
Different methods of advertising
Public Relations
Sales Promotions
Direct Marketing
Personal Selling