1. Marketing Plan Presentation
David Obiora
AET 552
July 4, 2016
Dr. Dennis Morrow

2. Questions Emerge… Developing Training Programs for Volunteers
Why should your organization have training programs for volunteers?
Who should train new volunteers?
How do you develop training programs for volunteers?
Principles of adult learning
As a planning team, we seek to provide a curriculum and program which answers these questions.
Training and development services help organizations and businesses develop a workforce with the knowledge and skills to meet their business objectives. The plan defines your marketing actions for a specific time frame, such as one, two or more years.

3. Overview Salvation Army Volunteer Learning Program Goals Objectives
Program Features
Marketing and Advertisement Strategies
In order to better prepare our volunteers and communities for tomorrow, we must take a glimpse at what we are doing today to see what we can do differently.

4. Salvation Army Volunteer Learning Program
Volunteers help us fulfill our promise to America of "Doing the Most Good." To help us reach our goal of helping others in need. This Salvation Army’s Learning Program will comprised of an online learning management system that will cater to volunteer prospects nationally. The program will align with volunteer levels of the organization. The differentiation strategies will depend upon the volunteer type as Individual opportunities such as the Bell Ringing at the Red Kettle, Canned Food and Supply Drive type programs can consist of a simple 1 hour training course.
A marketing program is essential to build awareness of the benefits of training and to maximize participation. Many volunteers are charged with complicated tasks that take a lot of understanding and knowledge to do properly. Sometimes, your organization will get lucky and someone with perfect training will show up and be ready to offer their talents for just what you need: an accountant offers his services to help with payroll; a social worker offers to talk with people who have just lost their homes in a terrible flood.
Salvation Army, (2016).

5. Program Goals
Salvation Army accomplishes their mission by focusing on the following goals:
Provide quality, cost-effective training designed to increase volunteers and organizational productivity and enrichment.
Provide development opportunities that enhance knowledge, develop skills and enrich the organization.
Create, promote and foster an organizational environment that values development, diversity and growth opportunities for all employees.
Provide volunteers and the organization with the tools to respond effectively to customer needs as well as current and future demands for service.
Provide ongoing leadership and support to the organization’s succession efforts.
Promote, support and leverage technology resources and tools to improve and enhance workflow efficiency and improve customer service.
These are some of the reasons why we are discussing and training our volunteers and community to reform today.
Marketing plans provide a snapshot of your business’ sales goals and support for future action, and they look at the company's current market situation. Incorporated are sections analyzing marketing strengths and weaknesses, objectives and marketing strategy paired with specific directive actions
Salvation Army, (2014).

6. Program Objectives
This training objectives specifies what volunteers will be able to do as a result of the learning activities in this plan:
Volunteers will exhibit required skills in problem solving and decision making.
Volunteers will exhibit required skills in delegation of their specific duties and assignments.
Enable program audience to convert proven learning theories into practical solutions to develop inclusive learning environments.  
Promote issues of diversity and equity as holistic, crossing a broad spectrum of understanding and implementation.
Learning objectives specify the new knowledge, skills and abilities that a learner should accomplish from undertaking a learning experience, such as a course, webinar, self-study or group activity. Achievement of all of the learning objectives should result in accomplishing all of the overall training goals of the training and development experience(s).
Salvation Army. (2014).

7. Program Features
The Learning Program will be implemented with Adobe Captivate software. This software will allow learners to learn by way of an interactive video that will allow end-users to select appropriate responses while learning. Additionally, for volunteer segments that require live instruction the application WebEx can be utilized instead of commuting to a training facility. Assessments and surveys can be taken with the application Survey Monkey for the purposes of test assessments and feedback regarding the training experience.
These are key components that helps in keeping hold of training information and helps towards achieving training success and learners experience.

8. Marketing and Advertising Strategies
Direct Response
Sales Promotion Activities
Public Relations
Mass media (ratio and television)
Internet based communication
Social media: Facebook, Twitter, Instagram, Google+
Mobile apps
Podcast
Blogs
A marketing program is essential to build awareness of the benefits of training and to maximize participation. Training and development services help organizations and businesses develop a workforce with the knowledge and skills to meet their business objectives. The plan defines your marketing actions for a specific time frame, such as one, two or more years.

9. Conclusion
Training new volunteers the skills they need to function effectively as part of your organization can be difficult work. By creating a training plan, however, you can cut down on potential headaches while making sure volunteers have the most comprehensive, effective learning experience possible. And, in the long run, your work will pay off in the form of skillful volunteers who really are making the goals and dreams of your agency happen.
Wolansky, W.D. (1985)

10. References