1. Simulation of Marketing Mix – Placement of Business
Mendel Chen
TJHSST Computer Systems Lab Senior Research Project 1

2. Abstract
Purpose: to create a program that finds the optimal location of a business given competition and ease of access to customers
Methods:
Marketing mix
Distribution channels
Heuristic
Language: Java/Python 2

3. Background Flaws of previous models Location problems
Flexible heuristic
Maximizing profit and market share
Factors
Economic variables
Marketing mix
Ceteris Paribus 3

4. Discussion Fluid heuristic Adjustable weighting
Multiple variables/inputs
Testing through previous businesses models 4

5. Goals Third Quarter Local business finder Fine tuning of heuristic
Testing for multiple applications
Improved run time
Adjustable heuristic
Long Run
More variables (possibly outside distribution channel)
Higher accuracy 5

6. Current Results GUI (shown below) Raw data processors Basic heuristic
Checks density of neighboring pixels and checks the distance
Coordinate system
Output image 6

7. Map displayed on GUI with marked optimal point
Raw population density map
Optimum location was calculated to be at Image is 780 x 780 pixels so the row is /780 = Column is – 780 * 369 = Heuristic value is 849,841. 7