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Managing Organisational Cultural Change
17/11/2018 310HRM Managing Organisational Cultural Change ( )
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Learning Outcomes Explore the concept of organisational Culture
Understand how it shapes organisational success and performance Explore the key debates around changing organisational culture Evaluate a case study strategy for managing cultural change.
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Group Discussion A well known definition of organisational culture is “the way things are done here” Before we explore some other definitions: In small groups think about what informs and/or influences the way things are done in an organisation and list them on a flip chart. Be prepared to share your ideas with the class in 10 minutes.
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Culture Most of us have some idea about what ‘Culture’ is Generally
But it is difficult to define Generally It’s the way we do things around here Reflecting underlying assumptions about ‘what is acceptable and not acceptable’ The way work is performed, what actions and behaviours are encouraged and discouraged
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Definitions CULTURE - Can be referred to as… ‘software for the mind’….
‘the collective programming of the mind which distinguishes the members of one group or category of people from another’ Hofstede 1994
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Culture Senior (2010) “customary and traditional way of thinking and doing things, which is shared to a greater or lesser degree by all members, and which new members must learn and at least partially accept in order to be accepted”
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Cultural Behaviours “…. the collection of traditions, values, policies, beliefs and attitudes that constitute a pervasive context for everything we do or think in an organization Reinforced through rites, rituals, stories, patterns of communication, behaviour and the psychological contract [Mclean & Marshall (1993)]
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Three Levels of Culture
Artefacts : Visible, physical space, layout, language, overt behaviours Values : Direct behaviour, goals, written values Underlying assumptions : Taken for granted, the actual culture [Schein E. (2004)]
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The Organisational Iceberg
Formal Organisation Goals Strategy Structure Systems and procedures Products and services Financial resources Management Informal Organisation Values, attitudes and beliefs Leadership style and behaviour Organisational culture and norms of behaviour Power, politics and conflicts Informal groupings
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Culture and behaviour Behaviours Observable Reportable
Attitudes and values Beliefs Unconscious
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Ingredients of Culture
17/11/2018 Ingredients of Culture 100 definitions of culture were examined by Kroeber and Kluckhohn cited in Senior (2010) and the key themes in the definitions were: Artefacts Language in the form of jokes, metaphors, stories, myths and legends Behaviours Patterns in the form of rites, rituals, ceremonies, and celebrations Norms of behaviour Heroes ( past and present employees who do great things) Symbols and symbolic actions Beliefs, values and attitudes Ethical codes Basic assumptions about what is important History ( )
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Cultural Web The Paradigm Johnson G. (2002) Control Systems Symbols
Power Structure Organisational Routines Rituals Stories Johnson G. (2002)
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Seven Influences on Culture
History Primary functions Goals and Objectives Size Location Management and Staffing Environment
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3 Schools of thought about Changing Organisational Culture
Symbolic Functionalist Realist
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Organisational Culture “IS” Symbolic Perspective
Culture is something an organisation IS rather than a variable that can be manipulated by managers Culture is to the organisation as personality is to the individual and exists only by being created and re-created through group social interaction All an organisations features and behaviours, including systems, procedures, politics and processes are part of its culture. The deepest levels of culture are invisible and as a consequence, extremely difficult to discover let alone change Culture cannot be manipulated as a whole or turned on or off It can be intentionally influenced (Meek 1988 )
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Culture as Something an Organisation “HAS” Functionalist View
Schein (2004) sees “Culture as a variable which an organisation “HAS” such as the set psychological pre-dispositions that members of an organisation possess which lead them to act in certain ways” Implication is that culture is something which might feasibly be managed Culture can be objectively identified through visible artefacts by observing the tangible layers the deeper meanings and basic assumptions of the culture can be understood.
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Realist Perspective Accepts employees values, beliefs cannot be changed Changing behaviour is all that can be hoped to achieved Values, convictions and taken- for- granted assumptions are deep –rooted, largely go unchallenged anyway and remain constant Values and changes to them cannot be measured Behavioural change and compliance is more realistic and easier than changing values and attitudes. Surface elements of Organisational culture are changeable and can be influenced Over time deeper underlying assumptions may change
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Group Discussion Which perspective do your views align to and why?
Consider the pros and cons of each view point Present your answers to the class in 15 minutes
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Deal & Kennedy (1982) Peters & Waterman (1982)
Organisational culture matters The right culture can lead to improved performance Implicit in this viewpoint is the assumption that an organisation culture is a tangible phenomenon and can be changed The assumption is also that through a strong culture an organisation can gain competitive advantage and corporate success
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Class Activity Read the Journal Article “Cultural Change that Sticks by Jon R. Katzenbach, Ilona Steffen, and Caroline Kronley In groups identify the key themes outlined in the article What are the key suggestions for managing cultural Change Be prepared to share your answers in 15 minutes
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Why Manage or Change Organisational Culture
Peters & Austin (2012) suggest: In strong cultures the values & goals of staff and the organisational managers are closely aligned Differences and/or conflicts are eliminated Employees have strong commitment Lower levels of turnover Less stress Reduced workplace problems A strong culture creates consensus and unity This is motivating and binding
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Paradox Senior (2012) suggests
successful organisations often have a strong cultural identity The paradox is that stronger organisational cultures are harder to change
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Culture Change Checklist Open University (2000)
Senior managers must be explicit about the corporate values they desire. They should communicate and stress them constantly to ensure there is no confusion The values are broken down and operationalized for employees through competences, training schemes, targets etc. Employees are encouraged by a whole range of processes and mechanisms to adopt and display the new values – rewards and sanctions.
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Culture Change Checklist Open University (2000)
Employees are recruited and appraised in terms of their capacity and willingness to demonstrate the corporate values within their everyday behaviour. This may be reinforced with quite public and sever sanctions if the correct behaviour is not displayed. The values seem to make natural sense to the employees. They are not too divergent, if at all from the employees and the organizations view of what they should be doing – what the priorities of the organization should be or how they as individual employees ought to be behaving. The new or desired cultural values provide an integrating theme around which numerous aspects of the way in which the organization works are built. It works best if the values supply the basis for a coherent architecture.
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Typical Framework for managing Cultural Change
Kilman-Five Steps Surfacing actual norms (more or less equivalent to surfacing the culture) Articulating new directions Establishing new norms Identifying Culture Gaps Closing Culture Gaps Thornhill et al (2000)
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This framework emphasises the importance of :
Knowing and understanding the current culture Strategic direction of the organisation Working out the desired strategy and culture Identifying gaps between actual and desired culture Taking steps to bridge the gaps
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Summary Understanding and changing organisational culture is complex
There are a number of view points on the subject and an appreciation of this will enable an informed attempt at change management
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Learning Outcomes-have we covered everything
Explore the concept of organisational Culture Understand how it shapes organisational success and performance Explore the key debates around changing organisational culture Evaluate a case study strategy for managing cultural change.
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References Buchanan, D and Huczynski, A. (2010) Organizational Behaviour An Introductory Text, (7th ed.), Harlow: Prentice Hall Hughes, M. (2006) Change Management: A Critical Perspective, London, CIPD Mullins, A. (2010), Management and Organisational Behaviour (9th ed.) Harlow: Prentice Hall Schein, E H (2004) Organisational Culture and Leadership (3rd ed) San Francisco Jossey-Bass Senior B, Swailes S, Organisational Change (4thed) 2010 ,Harlow, Prentice Hall, Thornhill A et al Managing change-A Human Resource Strategy Approach, (1st ed) 2000 Harlow, Prentice Hall
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