1. Advertising Guide Jan-Jun2018
Belinda Cordova, Marketing Officer
Phone: (08)
Updated 8/1/2018

2. Why Advertise with Playgroup WA?
It’s simple. We can help you grow your business!
Playgroup WA is a not-for-profit membership organisation that has been supporting families across Western Australia for over 44 years. Today, over 12,000 member families with more than 16,000 children aged 0-5 years of age enjoy the benefits of playgroup.
Parents who are playgroup members are:
Connected to their community
Looking for the best for their family
Committed to quality play and early intervention and care
Open to advise on parenting
Your advertisement will reach:
The household CEO
The decision maker on new purchases, event outings and holiday planning
An audience that is open to hear about new products for their family
Families throughout WA from Esperance to Kunnunara

3. Promotional reach
Playgroup WA is the State’s largest membership organisation of families with young children
* 30,600+ subscribers
* Open rate > 20%
* eNews, 1 per month
* eFlash, 2 per month
Communications sent to 12,000 members twice a month
* 16,000 views per month
* 2.35min length of time on
page *
* 12,000+ members
* Facebook.com/PlaygroupWA
+ regional sites for
Great Southern and
SouthWest
World’s Biggest Playgroup Day (March) – up to 10,000 attendees, public event
Annual Fun Day (November) - > 2,000 attendees, member event
* 2 x campaigns per year
* Craft It in 2015 went viral with reach > 100,000
* Average reach of 8,000

4. Advertising Opportunities
eNewsletter Advertising Banner
30,600+ subscribers
Facebook
12,000+ likes
eFlash (solus )
30,600+ subscribers
Website
* Homepage banner (new)
* Blog Feature
* Event listing
* Blog banner
Advertising Opportunities
A variety of platforms to guarantee full exposure!

5. Advertising Rate Card Jan-June 2018
Platform
Advertisement
Description
Audience
Reach
Artwork/Specs
Terms
Price
Website
Homepage Banner
Prominent website banner on the homepage of Playgroup WA’s website
16,000+ visits per month
1140 x 323px
One month duration
$300 + GST
$200 + GST
Website event listing
Feature on our homepage, link through to detailed event calendar
200 x 200px and
300 x 225px, 50 words
eNewsletter
Advertising banner on our monthly eNewsletter
30,600+ per sent
600 x 150px
Start of each month
$259 + GST
eFlash
(Solus )
Targeted advertisement for direct promotion
600 x 600px overall size
150 words max
Option 1: text and graphic as 1 image
Option 2: 600 x 200px image
with text underneath
Upon availability
$ GST
Facebook
Facebook advertisement with copy/links
Advertisement accompanied by links/copy on PGWA’s facebook scheduled at peak times
95% women, 18-55
12,000+ Likes
472 x 354px
4 facebook posts during one month period

6. The Brandbuilder Package $1,999 valued at over $2,500
Platform
Advertisement
Reach
Terms
Website
Homepage Banner
16,000+
per month
One month duration
Website Blog Advertorial/Feature Story
10,000+
Website Event listing
30 days
to Database
eNewsletter Advertising Banner
30,600+
x 2
(two months)
eFlash (Solus )
one sent
Facebook
Facebook advert with links/copy
12,000+
4 posts during one month period
Perfect for those seeking maximum exposure via multiple platforms.
Playgroup WA is the State’s largest membership organisation.
With highly engaged and responsive members you’re guaranteed to hit the mark when utilising this package.

7. Our Bestseller eFlash Package $999 valued at over $1,200
Platform
Advertisement
Reach
Terms
to Database
eNewsletter Advertising Banner
30,600+
30 days
eFlash (Solus )
one sent
Facebook
Facebook advert with links/copy
12,000+
2 posts during one month period
Our Bestseller eFlash Package $999 valued at over $1,200
Facebook
eFlash
eNewsletter
Our most popular promotional package guaranteeing reach via our database topped up with social media exposure

8. Social Media Package $450 valued at over $550
Great for limited budgets or timely implementation and feedback campaigns! Such as upcoming events, product features or similar.
Very responsive audience;
highly engaged.
Platform
Advertisement
Reach
Terms
to Database
eNewsletter Advertising Banner
30,600+
30days
Facebook
Facebook advert with links/copy
12,000+
4 posts during one month period

9. Easter/April School Holidays Specials
Only valid between 1 March– 30 April.
Strictly limited availability.
Social Easter: $650+ GST
Platform
Advertisement
Reach
Terms
Website
Homepage Banner
16,000+
per month
One month duration
Facebook
Facebook advert with links/copy
12,000+
4 posts during one month period
Boosting Easter: $899+ GST
Platform
Advertisement
Reach
Terms
to Database
eFlash (Solus )
30,600+
one sent
Facebook
Facebook advert with links/copy
12,000+
4 posts during one month period

10. Contact us!
For more information, a detailed rate card or to book your advertising and promotion with Playgroup WA, please contact us: Belinda Cordova Marketing Officer (08) There is a minimum $400 spend for Playgroup WA ad sales. Artwork, booking and copy deadlines available by request. Please note that Playgroup WA members receive a 10% discount on all ad sales packages! Please be advised that Playgroup WA ad sales are subject to availability and costs/details are subject to change.