1. MCA’s role in driving eCommerce
‘Making Digital Marketplaces Fairer’ Conference
15th March 2018
Denise Borda
eCommerce Analyst

2. Facilitating the development and uptake of eCommerce and other online services
Market research
Fora
Awareness Campaigns
National Strategy
Strategic
Objective

3. 80% use the internet (Maltese population)
94% of internet users use it everyday
5% of internet users use it at least once a day
NSO ӏ ICT Usage by Households 2018

4. 65% BUY ONLINE 74% 55% 44% 39% Clothes, sports goods
(Internet users)
BUY ONLINE
Clothes, sports goods
Hotel accommodation
Other travel arrangements
Event tickets
74%
55%
44%
39%
NSO ӏ ICT Usage by Households 2018

5. INTERNET USERS ACTIVE ON SOCIAL MEDIA
70% consult with the Web before making a purchase (online or offline)
87% are active on social media
MOBILE INTERNET USERS
59% use mobile to consult on products or compare prices whilst shopping in-store
INTERNET USERS ACTIVE ON SOCIAL MEDIA
63% follow favourite brands/retailers
61% check out reviews/expert recommendations before making a purchase
MCA ӏ Insights into Consumer Buying Behaviour Attitudes 2017

6. Shopping online with confidence
Check that the retailer provides adequate contact details
Carefully read the T&Cs related to the purchase/order
Buy from websites with ‘secure checkouts’
Use payment methods that offer a high level of security
Check-out reviews about retailer /product
Beware of ‘too good to be true’ offers
Shopping online with confidence

7. eCommerce Training Programme
www. onlinecommerce.org.mt
Initiatives

8. To keep abreast with latest developments and make your contribution,
Thank you
To keep abreast with latest developments and make your contribution,
JOIN US ON SOCIAL MEDIA!
MCA eCommerce Observatory on LinkedIn
MCA Facebook page