1. Every child hooked on sport?
A nation of champions?
A skilled & dynamic workforce?

3. Motivation... Make it compelling! Appeal to people’s identities.
Every journey starts with an inner call to action.
Make it compelling!
Appeal to people’s identities.

4. Confidence... Instil belief & cultivate a climate of possibility.
Turn motivation into inspiration.
Instil belief & cultivate a climate of possibility.

5. Awareness… Make the invisible visible.
Without awareness of an opportunity, inspiration is futile.
Make the invisible visible.

6. Opportunity & Resources…
How hard is it to take advantage of the opportunity?
Make it the easy option.

7. The experience…
Was it worthwhile?
Give people a reason to go again.

8. Opportunity & Resources Awareness
Motivation
The experience
Confidence
Opportunity & Resources
Awareness
Not independent and unrelated but interact

9. VISION

10. IMPACT

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