1. I, Daniel Blake posters
Learning objective: To explain the methods of distribution with I, Daniel Blake

2. Why are posters still a highly successful marketing method?
Marketing Strategy: Traditional method
Film posters
Why are posters still a highly successful marketing method? -
Learning objective: To explain the methods of distribution with I, Daniel Blake

3. Where are the director’s names placed? Why?
Audience?
Image- clothes and gesture codes
Colour scheme
Focal point of poster-also optical centre…
Why the prevalence of reviews?
Typography
symbolism
Other graphics

4. A different audience being appealed to here?
Differing themes suggested being explored through a differing image to 1st poster?
The image is more prominent and a still from the film-how does it promote the film?
why different typography?
Does it appeal to a different audience?
Reminiscent of….
Learning objective: To explain the methods of distribution with I, Daniel Blake

5. The 3rd and final poster-how is it more iconic?
Reviews and their impact
Style of the image and its symbolic connotations
Gesture codes of image
Introducing the actors now-why?
Graffiti might be recognisable now…familiarity for audience
Learning objective: To explain the methods of distribution with I, Daniel Blake

6. Podcast Task – up to 6 minutes
Write a script which you’ll create into a podcast about film promotion
Create a comparison of the posters used in both film marketing campaigns, considering:
Images
Iconography
Barthes’ codes
Other elements used to market the film – how do they link (use synergy with posters)
The potential audience being targeted
Learning objective: To explain the methods of distribution with I, Daniel Blake