1. Creating Advertisements Part II Faces, logos and Infographics
CSC020, Computer Graphics
Creating Advertisements
Part II
Faces, logos and Infographics 1

2. Creating an Advertisement
Use of faces in advertising
Designing a Logo 2

3. Using Faces
People recognize and react to faces faster than anything else
Faces looking right at people have the greatest emotional impact 3

4. Using Faces Guide viewers line of sight
Faces looking at another spot or product draw people to look at that spot
Doesn’t mean they pay attention to it 4

5. Using Faces Visualize emotions Universal language
Show person enjoying product 5

6. Using Faces Help viewers relate We want to recognize ourselves
And the situations
Show different kinds of people
Create a sphere
Group of people with same emotion 6

7. Using Faces What group are we focusing on?7

8. Using Faces Create trust Welcoming image Team members Customer support8

9. Using Faces Create authority Expert in that area Establishes rapport
Notice coordinated colors 9

10. Creating a Logo 10

11. Creating a Logo Start with a word Name of Company Name of Person
What shapes fit that word?
Will house the word 11

12. Creating a Logo Start with a word Name of Company Name of Person
What shapes fit that word?
Will contain the word
What font fits the word? 12

13. Creating a Logo
Options to manipulate font 13

14. Creating a Logo Add the Shape Start with Black n White Make a circle
Make a droplet
Select the top anchor point with your direct select tool and move it up.
Switch to your pen tool (P) and hold option (anchor point tool) and drag to shape
Refine to symmetrical raindrop. 14

15. Creating a Logo Frame your lettering
Draw a black rectangle around letters
Change letters to white
Increase stroke for rectangle
Group both
Apply arc: Effect > Warp > 15 15

16. Creating a Logo Build the ribbon Add anchor points (curvature tool)
Double click to create ribbon (direct select) and drag 16

17. Creating a Logo Add colors Color Guide Play with options Beach = water17

18. Infographic Simplifies complicated content
Visual representation that tells a story
Graphs
Pictures
Diagrams
Timelines
Checklists
Text
See Example 18

19. Infographic - Artboard Size
Start with at least legal size
May want to go to 11x17 - depending on amount of information
May also choose to go Landscape 19

20. Graph Types Select a graph tool.
The tool you use initially determines the type of graph Illustrator generates
however, you can easily change the type of graph later on. 20