1. Task 29: Text-based dissemination: how to engage professionals
Erik Mosselman & Frans Klijn
29 September 2008

2. Approach Task 29 Guidance
1 concise volume, easily accessible, attractive looks
covering all relevant issues (coherence, relationships), demonstrate INTEGRATION
not too deep  AN INTRODUCTION and GUIDANCE;
advertising FLOODsite; reference to task exe.summ’s and report
29 september 2008
Task 29 launch

3. Title related to EU directive
Flood risk assessment and flood risk management
An introduction and guidance based on experiences and findings of FLOODsite (an EU-funded Integrated Project)
29 september 2008
Task 29 launch

4. Contents and form 5 Chapters
Flood risk management, what are we talking about?
On flood risk assessment: how big is the risk?
Management measures and policy instrumements: how to reduce flood risk?
FRM for the future: how should one decide what to do?
On remaining risks: what if a flood does occur?
Figures
Text boxes
FLOODsite Key Scientific results (10 exx)
CD in the back
29 september 2008
Task 29 launch

5. 29 september 2008
Task 29 launch

6. 29 september 2008
Task 29 launch

7. Dilemmas/ discussion issues
Dissemination is sowing: prepare and care for the ground (soil fertility)
Related: professionals are browsers (internet, conferences etc.)
Guideline: is there a need and what should be in? The main message?
Marketing on ideas/ content in an overload of information (modern society)
We don’t offer a solution to a real-life problem just methodology (FLOODsite)
How to attract attention?
29 september 2008
Task 29 launch