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A New Dawn for Dunoon
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Why Dunoon needed a BID ? Low profile/footfall Lack of identity Unfulfilled potential Poor perception
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Now that Dunoon is a BID town what has materialised ?
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2 National standard events Cross Country Mountain Biking Scottish Enduro Series MTB
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5 New events Road Cycling Sportive & Family Cycle Revival Music Weekender Dunoon Half Marathon & 10k Dunoon Ultra Marathon & Relay Dunoon Ride & Run
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3 Upscaled Events Dunoon Dazzles Sunset Ceremony Dunoon Book and Literary Festival
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Holistic programme. Sporting events entrants - 1,345 Music and Culture events attendees Community events attendees - 4,500 per annum
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Profile Social media reach + National press coverage = Improving reputation
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….and the economic impact : Sporting competitors - £121,450 spend Community events - £78,000 spend Music and Culture events - £33,300 spend £232,750 per annum
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2017 Events dates Scottish Enduro Series MTB 17/18th June Scottish Rally Championship 24th June SXC Mountain Biking Round 29th April Dunoon Half Marathon & 10k 5th August Dunoon Ultra Marathon 7th October Revival Music Weekender 11/12th August Road Cycling Sportive tbc
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….contd Ride & Run - date tbc Dunoon Book Festival 15/16/17 Sept Sunset Ceremony 24th August Dunoon Dazzles 25th November
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Q. Why does Dunoon need a BID going forward. A
Q. Why does Dunoon need a BID going forward ? A. To maximise the opportunity, improving profile and reputation and to allow the business community to prosper
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Q : No BID ? A : No events programme, no business opportunities and the undoing of a nationally improving profile, reputation and identity.
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The BID’s aspiration : A sustainable legacy
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A New Dawn for Dunoon
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