1. BUSINESS HIGH SCHOOL-ENTREPRENEURSHIP
Locate and Set Up for Business
Choosing a Location for a Non-Retail Business
Designing the Physical Layout
Purchasing Equipment, Supplies and Inventory
Content Vocabulary:
Inventory
Tenant
Trade Area
Vendor
Advertising
Channels of Distribution
Marketing Mix
Marketing
Unit 7
Market
Your Business
The Marketing Mix—Product, Distribution, Price, Promotion
Set Marketing Goals
Essential Learning Expectations-Unit 7:
Consider the advantages and disadvantages of each type of location to determine what is best for your business.
To evaluate leases, you can compare the costs and expected benefits of various locations.
The layout of the space depends upon the type of business.
When marketing your business, you will need to make decisions about the product, distribution, price and promotion.
Advertising is a paid form of promotion.
Publicity is free promotion.
Short, medium and long term goals should be set for your business to operate effectively.
A written marketing plan may help you get bank financing and allows you to easily review and update your plan.