1. Symbolic Images Created from Type
TypoGraphy
Symbolic Images Created from Type

6. Elements of Typography
Typography is the art of arranging type to create an image
Elements of Typography
TYPEFACES
POINT SIZE
LEADING (line spacing)
TRACKING
KERNING

7. TYPEFACES
Set of one or more fonts, in one or more sizes, designed with stylistic unity
Garamond
Braggadocio
Bauhaus 93
Gill Sans Ultra Bold
STENCIL
Rockwell

8. POINT SIZE
The point has long been the usual unit for measuring font size and leading
Size 28
Size 44
Size 8

9. LEADING (line spacing)
Rhymes with heading
Refers to the distance between the baselines of successive lines of type.
Blah blah blah blah blah blah blah blah blah blah
Blah blah blah witty blah blah blah blah
Amazing example of leading

10. T Y P O GRAPHY TRACKING KERNING Spaces between groups of letters
EXAMPLE
The Glass Menagerie
THEGLASSMENAGERIE
Spaces between pairs of letters
EXAMPLE
T H E G L A S S M E N A G E R I E