1. “Telescreen Data”
TEAM BLUE
Insert product name

2. 1. Customer Segments Big Data – Simple Solutions – Right Decisions
Recruiters and Employers
Job Candidates
Test Developers
For whom are we creating value?
Who are our most important customers?
11/18/2018

3. 2. Value Proposition Different value for different segments
Identify appropriate hires for recruiters and employers
Reduce time to hire for employers ands employees
For candidates – suitable jobs, review skillsets, automatic application
Point of Difference to Other Data Stores – Quality through testing linked to social media / other data
What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying?
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4. 3. Customer relationship
Recruiters & Employers
Identify the right candidates
Reduce time to hire
Reduce associated costs
Job Candidates
Improve ability to gain jobs
Pool jobs that they are looking for to match skillsets and identify development
1. The customers must recognize the value before we develop the product.
2. Establish the relationship to determine needs and main challenges for customers
What type of relationship does each of our Customer Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they?
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5. 4. Channels Stages of Establishing Channels
Stage One – Sales Team pushing low cost candidate screening as a service
Social Media Facebook etc
LinkedIn
Free Digital Badging for Employees
Stage Two – B2B Sales Team / Recruitment Professionals and Relationship Managers
Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines?
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6. 5. Revenue Streams Stage One needs to cover costs to fund developments
The online test for candidates with badge onto social media
Stage Two – B2B data sales and auto candidate identification
Individual Job Search – Pay per use
Access – Annual Licensing
Stage Three – Diversification into Future Markets
The Business model:
For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
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7. 6. Key Resources & Activities
Datacentre (AWS)
Testing Platform (Leverage Open Source)
Sales Team (Business to Business)
Recruitment Professionals (Recognised)
Analysts (Employed and Fellowship)
Activities
Platform Development
Test
Badge
Social Media Link
R&D – Start as MVP and adapt to feedback
Establish relationship with employers
Feedback from employers to build data and validate analysis
Resources
What Key Resources do our Value Propositions require?
Our Distribution Channels? Customer Relationships?
Revenue Streams?
Activities
What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
11/18/2018

8. 7. Key Partners Identify early adopters and emerging companies
Datascope / Aardvark Swift / Randstad / Seek & CareerOne
University Students
Identify companies established in the marketplace
LinkedIn / Monster
Testing Service Providers
Government
Not for Profit / Associations
Who are our Key Partners?
Who are our Key Suppliers?
Which Key Resources are we acquiring from partners?
Which Key Activities do partners perform?
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9. 8. Wild Card
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