1. BUNBURY - MEMBER CONSULTATION FORUM
15 March 2018
Summary

2. Overview of Session Bunbury Entertainment Centre, 2 Blair St, Bunbury
12.00pm
Board members:
Peter Wilson & Caroline Spencer
Registered: 12
Attended: 7
Divisional Council:
Opened by: Dale Pinto
Topics Discussed
Board communication with members
CPA Australia’s local member services and engagement
Membership levels and growth
CPA Australia’s role in advocacy and policy development
Skill requirements for the profession
Acquisition of new members
Brand awareness and targeted marketing opportunities
Mergers with other professional bodies
Information and resources provided
Content of INTHEBLACK

3. Summary of discussion
CPA members asked approximately 20 questions of the two Board members in attendance, Peter Wilson and Caroline Spencer.
The main topics and queries raised by members in attendance were:
How the Board intends to continue communicating with members
The limited engagement between CPA Australia and local Bunbury members, and how this has affected local member sentiment and level of involvement
The need for CPA Australia to have a stronger voice on issues affecting the profession, including advocacy in local and national politics
The need for public practitioners to develop a broad set of skills to support their clients (such as counselling), and the challenges these members face in developing these skills
Whether the governance issues of the past year have had a negative impact on membership numbers
The discussion also covered:
Brand awareness – recent reduction in promotion, and member desire to raise the profile of CPA Australia including opportunities for targeted campaigns
Local networking and professional development – appetite for more for local Bunbury members
Continuation of quality content in INTHEBLACK
CPA Program – member acquisition challenges in a competitive market
Whether the new Board would pursue a merger with CA in the future
Board communications – some members preferred written articles from the Board rather than videos
Attendance – members were disappointed at the low turnout of members to the Forum

4. PHOTOS