1. Discover tuesdays
Stunning cinema, every Tuesday at Picturehouse
2017

2. Align your brand with incredible film content set in a premium environment

3. Picturehouse Discover tuesdays
Discover Tuesday is the much loved regular film strand where the Picturehouse programming team bring stunning cinema to an enthusiastic audience on a weekly basis. Whether it's a cult classic, an art-house gem or a riveting documentary, there is always a chance for audiences to see something equally different and brilliant in this weekly slot. For a brand this represents the chance to associate itself with a premium audience that loves cinema and great experiences.

4. The Picturehouse audience
Picturehouse customers are loyal, discerning, affluent and engaged.
They place great trust in the Picturehouse brand to curate the best films, experiences and products for them.
Customers come to Picturehouse because they know they’ll deliver incredible content in a luxurious, stylish environment. Truly, the perfect night out.
Upmarket cinema…
68% ABC1s
Even gender split.
Grown up cinema…
42% aged 25-44
Big spenders…
15% over £75k HH income.

5. The opportunity

6. DISCOVER TUESDAYS Reach upmarket cinema goers in a premium environment
Investment – 12 Months
Asset
OTS Estimate
(£) Value
ON SCREEN: 30” Brand Ad in reel. Adult AGP at all participating sites.
Plus 10” co-branded ident introducing partnership.*
2,000,000
£234,000
ON SCREEN: Up to 4” brand copy running before Silver Screen showings.
26,000
6,760
EXPERIENTIAL: Brand ownership of foyer and screen space during screenings
2 x roller banners, 2 x Counter Cards placed during screenings
£52,000
PRINT: Co branded DPS in PH Magazine (one per quarter)
600,000
£49,200
ONLINE: 1 x editorial presenting partnership to database
112,500
£1,575
ONLINE: Co branded weekly presence in newsletter
5,400,000
£40,500
ONLINE:
Run of site on MPU
2,900,000
£40,600
Total
11,064,500
£414,075
Production & Delivery (includes one full copy change per quarter)
n/a
£27,000 net
Media Investment Required –
(inclusive of all production net costs*)
£210,000 gross
* DCM can produce this 10” ident
at competitive cost for brands.

7. Thank you