1. Los Angeles World Airports Community Relations Division
City of Los Angeles
11/18/2018

2. Our Vision
A dynamic, collaborative and mutually supportive relationship with communities surrounding Los Angeles International Airport (LAX).
11/18/2018

3. Goal
To establish and maintain strong partnerships with residents, businesses, civic and service organizations, stakeholders, public officials, educators, and students.
11/18/2018

4. Objectives Streamline internal procedures through process improvements
Work flow
Decision-making
Requests and Approvals
Correspondence
Protocols
Allocate resources appropriately
Budget
Inventory (equipment, materials and supplies)
Personnel
11/18/2018

5. Objectives Redefine staff roles and responsibilities Restructure
Apply individual skill-sets and talents
Accountability
Teamwork
Individual projects and assignments
11/18/2018

6. Objectives
Re-evaluate existing programs for effectiveness and maximum value to LAWA and its publics
Modify, enhance or discontinue
Implement strategically and tactically
Promote
E-newsletter
LAWA website
Press releases
Collateral
Networks
11/18/2018

7. Objectives
Educate LAX communities on the economic impact of the airport (capital projects with a focus on the TBIT renovation)
On-site airport tours
Presentations at community and service group meetings (Speakers Bureau)
Internet (social media, etc.)
11/18/2018

8. Our Core Functions Community Involvement Educational Programs
Special Events
Airport Tours
Collaboration with Project LiftOff and Business Job & Resources
Partnership with Flight Path Museum and LAX USO
11/18/2018

9. Personnel Director of Community Relations (1)
Principal Public Relations Representatives (2)
Management Analyst II’s (2)
Support Staff (Management Assistant, Senior Clerk Typist)
Photographer II (1)
Airport Information Specialist (1)
Airport Guide II’s (8)
Airport Guide I’s (2)
11/18/2018

10. 11/18/2018

11. Programs, Projects and Initiatives
Describe relevancy and value
Evaluate advantages and disadvantages
Outline budget/cost
Summarize results
Identify action items and timeline
Recommend improvements and/or modifications
11/18/2018

12. Budget Monitor contracts Monitor budget based on weekly reports
Forecast budget based on quarterly reports
Adjust and reallocate funds where needed
“Need vs. Want”
Top Five Expenses
Education & Tours ($123K)
Industry & Community Events ($84K)
Memberships ($22.5K)
Misc. Advertising & PR ($22K)
Misc. Administrative Expense ($18.5)
11/18/2018

13. Poor Work Habits Missed deadlines Sloppy correspondence Abusing leeway
Complaining with no resolution
Poor quality of work
Unreliability
Disrespectful communications
Taking business personally
11/18/2018

14. Your Expectations? Realistic Justifiable (Qualify & Quantify)
Objective and Fair
“Team Serving” rather than “self-serving”
11/18/2018