1. What is Marketing?
Everything

2. What is Marketing? Marketing: Using Exchanges to Satisfy Needs
The Diverse Factors Influencing Marketing Activities

3. An organization’s marketing department relates to many people, groups, and forces

4. Marketing’s first task: discovering consumer needs

5. Marketing’s second task: satisfying consumer needs

6. HOW MARKETING DISCOVERS AND SATISFIES CONSUMER NEEDS
The Four Ps: Controllable Marketing Decisions “Marketing Mix”
process of planning and executing the conception, pricing, promotion, and distribution (place) of ideas, goods, and services (“product”)to create exchanges that satisfy individual and organizational objectives.
Marketing Environment: uncontrollable Events involving social, economic, technological, competitive, and regulatory forces.

7. HOW MARKETING BECAME SO IMPORTANT
The Breadth and Depth of Marketing
Who Markets?
What is Marketed?

8. Who Buys and Uses What is Marketed?
Ultimate consumers
Organizational buyers
What is Marketed?
Products
Services
Ideas