1. Developing Strategies for Growth and Planning

2. Companywide Strategic Planning
Developing Strategies for Growth and Downsizing
Product/market expansion grid is a tool for identifying company growth opportunities through market penetration, market development, product development, or diversification

3. Companywide Strategic Planning
Developing Strategies for Growth and Downsizing Product/Market Expansion Grid Strategies
Market penetration
Market development
Product development
Diversification

4. Figure : Three Intensive Growth Strategies: Ansoff’s Product-Market Expansion Grid
Maruti has launched Alto , Wagon R and Esteem in the existing small and mid-size car segment
Brooke Bond India into Tea and then to Masalas , TTK – Prestige cooker now into sugical products
e.g. Rasna first in Mumbai and then entire Maharashtra . Then all over nation and now the world

5. Companywide Strategic Planning
Developing Strategies
for Growth and Downsizing
Downsizing is the reduction of the business portfolio by eliminating products or business units that are not profitable or that no longer fit the company’s overall strategy

6. Marketing Strategy and the Marketing Mix
Developing an Integrated Marketing Mix