1. Library Online
Got data?

2. Library Main Page
Click on Library from the main APPNET Page. Notice the top right choices under “Start Here For Research”

3. Choose Databases Upper left of page click on Databases & Articles
Note: Whatever you click on you may be asked to login (especially if you’ve never been there before). Your login is your name and your student ID or SS

4. The Databases Main Page
This brings up the Databases main page. Notice the “by subject” dropdown on the upper right

5. Choose a Category
Scroll to and click on the subject area. Advertising, marketing are good starters.

6. Resources To Choose From
Here are some of the choices.

7. One Choice: MRC
In this example click on Market Research.com Academic

8. MRC Main Page & Selection Categories
This is the main MRC landing page and a list of data categories

9. If you are looking for a type of buying…..
This selection can bring up things like home and yard purchases, etc.

10. MRC Main Option #2
In the Upper Left of the MRC main page you can also look for data via a quick search.

11. Marketing Best Bets
If you had chosen marketing instead of advertising you would choose from this list

12. Broader Search: See Bottom of Library Main Page
This is the result of searching for Mediamark, a great source of consumer & company data

13. Mediamark Subject Guide Page
Clicking on Company Directories brings up list of sources. Clicking on Lexis/Nexis Academic brings up the following …

14. Search Window
In this window you can access info in various ways …notice Ford search in Name window – bottom right

15. Search results for Ford
Here’s just part of a long list of Ford docs. The next slide shows the kind of info you can find.

16. Just a Touch of What You’ll Learn

17. Library Online
Get it?
Got it?
Good.