1. Polytechnic Institute of Setúbal

2. Polytechnic higher education (UAS)
WHO ARE WE
WHERE WE ARE
Public sector higher education institution
WHAT DO WE STAND FOR
6.137
Students
OUR SCHOOLS 26
1st cycle - Bach 22
2nd cycle - Master
FIELDS OF STUDY | DEGREES
634
Academic staff
164
Non-academic staff 26
SCHE Diploma 10 PG 2
Campus 5
Schools
Polytechnic Institute of Setúbal |

3. Polytechnic Institute of Setúbal | www.ips.pt
SETUBAL AND BARREIRO DISTRICTS
WHO ARE WE
WHERE WE ARE
WHAT DO WE STAND FOR
OUR SCHOOLS
FIELDS OF STUDY | DEGREES
Polytechnic Institute of Setúbal |

4. Polytechnic Institute of Setúbal | www.ips.pt
PRACTICAL COMPONENT OF THE COURSES
SOCIAL AND PEDAGOGIC SUPPORT ACTIVITIES
WHO WE ARE
WIDE CHOICE OF COURSES
MODERN BUILDINGS
WHERE WE ARE
WHAT DO WE STAND FOR
INTERNATIONALISATION
SPORT ACTIVITIES
OUR SCHOOLS
WELL EQUIPPED LABS
ACADEMIC ATMOSPHERE
FIELDS OF STUDY | DEGREES
ENTREPRENEURSHIP AND INOVATION
HIGH EMPLOYABILITY
Polytechnic Institute of Setúbal |

5. Polytechnic Institute of Setúbal | www.ips.pt
WHO ARE WE
WHERE WE ARE
Setubal School of Technology
Barreiro School of Technology
WHAT DO WE STAND FOR
OUR SCHOOLS
FIELDS OF STUDY | DEGREES
School of Health Care
School of Education
School of Business Administration
Polytechnic Institute of Setúbal |

6. Polytechnic Institute of Setúbal | www.ips.pt
Bachelor Degree
180 ECTS:
Marketing
Accountancy and Finance
Logistics and Retailing Management
Human Resources Management
Information Systems Management
School of Business Administration
Master Degree
120 ECTS:
Marketing Management
Business Sciences
Accounting and Finance
Information Systems Management
Management and Administration of Schools (in cooperation)
Strategic Management of Human Resources
Occupational Health and Safety (in cooperation)
Polytechnic Institute of Setúbal |

7. Polytechnic Institute of Setúbal | www.ips.pt
Program overview
This Master in Marketing Management has a professional focus, responding to organizational marketing challenges and developing advanced expertise on Marketing Management.
Learning experience will be developed through lectures, students research and autonomous work, improving their skills and contributing to society, organizational and personal development.
The stated objectives are in line with the recommendations on indicators relating to European Framework levels qualifications, in this case, to their level 7 in terms of knowledge, skills and attitudes: knowledge and specialized skills to solve problems of investigation and / or innovation; manage and transform work or study contexts are complex and assume obligations related to their training and performance of organizations.
This course is Accredited by the Agency for Assessment and Accreditation of Higher Education (A3ES)
School of Business Administration
Master Degree in
Marketing Management
Polytechnic Institute of Setúbal |

8. Polytechnic Institute of Setúbal | www.ips.pt
First semester
(30 ECTS)
Purchase and Consumption Behavior
Branding
Innovation, Strategy and Competitiveness
Cross-cultural Marketing
Strategic Marketing Planning
Research processes
Trends in Marketing
Qualitative and Quantitative Data Analysis
School of Business Administration
Second semester
(30 ECTS)
Activation Marketing
Internet Marketing
Relationship and Clients Retention
Commercial Organization
Information Systems and Data Mining
Account Management
Research Project in Marketing
Master Degree in
Marketing Management
Third and fourth semester
(60 ECTS)
Dissertation, Project Report or Training Report
Polytechnic Institute of Setúbal |

9. Polytechnic Institute of Setúbal
Contacts:
IPS:
Master in Marketing Management:
Thank you!