1. infiniti CPO 2016: Custom used car solutions
November 3, 2015

2. Used Car Shoppers: Strong CPO Opportunity
Familiarity among Used Car shoppers is growing but still less than half
Source: 2014 AutoTrader.com CPO Study; 2013 AutoTrader.com CPO Study
Q: On a scale from 5 to 1, where 5 is Very Familiar and 1 is Not At All Familiar, how familiar are you with the concept of Certified Pre-Owned (CPO) vehicles? (Top Two Box)

3. Now more open to CPO possibilities
Over half of Used Car shoppers are willing to pay a premium for CPO, an increase of 50% YoY
Source: 2014 AutoTrader.com CPO Study; 2013 AutoTrader.com CPO Study
Q: Would you be willing to pay more for a Certified Pre-Owned (CPO) vehicle compared to a used non-Certified vehicle?

4. The most likely CPO candidates
More current CPO vehicle owners were also Used Car shoppers than any other intent
Source: 2014 AutoTrader.com CPO Study
Q: What other types of vehicles did you consider before purchasing/leasing your CPO [previously answered Make/Model]?

5. Site behavior follows the same pattern
On KBB.com, a large portion of CPO shoppers come from Used Car paths
CPO Pricing Page
Homepage
Classifieds Home 2%
CPO Path
Shoppers Home
33%
UC Buyers Path
55%
Source: KBB Site Traffic Jan-Sep ‘15

6. Infiniti CPO has room to grow among Used Car shoppers
Most luxury brands selling 35-40% of used cars through CPO
Source: Polk Registrations, January 2015 – June 2015
Based on CPO Eligible Vehicles

7. Infiniti is more likely to attract Used Car shoppers
CPO can be an important tool for targeting used luxury buyers
Source: KBB.com Omniture (Mobile Excluded) (Q2 2015)

8. Leverage trusted KBB.com information to reach and resonate with Used Car shoppers
CPO LISTINGS MODULE
NEW CAR UPGRADE
Mocks are concept only. Actual design and layout of product is subject to change upon production.

9. CPO LISTINGS MODULE
Surface local inventory feeds to transact-ready Used Car shoppers
Retention module that shows users actual CPO vehicles near their location
Targeted to Used Car shoppers pricing out Infiniti models
Results are pulled directly from KBB.com partner dealerships and based on user’s self- reported zip code
Mocks are concept only. Actual design and layout of product is subject to change upon production.

10. CPO LISTINGS MODULE
Surface local inventory feeds to transact-ready Used Car shoppers
Module appears along the Used Car path
CPO models within 75 miles of user’s zip code
Click on vehicle name launches vehicle details overlay (not pictured)
Click sends user to full KBB.com listings page
Click out to OEM CPO site
If there are no listings within a 75 mile radius, shoppers will be presented with a branded CPO message 1 4 2 2 3 5 3 4 5 6 1 6
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. CPO LISTINGS MODULE: Potential Performance
Resonating with Used Car shoppers and generating interaction with CPO
Results from initial partner OEM test*:
Total Impressions
5.4M
Total Clicks
72.4K
**CTR
1.34%
Pickup CTR
1.16%
Sedan CTR
1.19%
SUV CTR
1.73%
*Partner ad not pictured here
**Clicks on Vehicles, Logo Clicks & Scrolls
Source: KBB.com Omniture & DoubleClick
Date Range: 5/4/2015 – 7/31/2015

12. NEW CAR UPGRADE
Introduce Used Car shoppers to Infiniti CPO models within their price range
Integrated recommendation on Used Car pricing pages
Appears when Infiniti CPO model is within the priced model’s segment and close to its price range
User is encouraged to compare both models, bringing Infiniti CPO into consideration
Prime positioning available only for two advertisers at a time
Mocks are concept only. Actual design and layout of product is subject to change upon production.

13. NEW CAR UPGRADE
Introduce Used Car shoppers to Infiniti CPO models within their price range 2
Upgrade recommendation appears when within the same segment and price range of model being priced
Click sends shopper to a comparison page between the model being priced and Infiniti CPO model 1 1 2
Mocks are concept only. Actual design and layout of product is subject to change upon production.