1. Five actions to improve Advantage Business Systems online performance

2. Quick Wins and Long Term Ideas
Resolving technical errors across the website
404 errors largely images and pdfs + contact details page
Pages missing meta descriptions largely those in the /landing-pages/ and /blog/ sections
Duplicate meta titles and meta descriptions (/?page=1 + /?tag=11)
130 broken image alt tags (/media/1216/untitled-design-4.png + /media/wp/ERPCRM-6.png)
Adding content to pages within the /landing-pages/ section to improve visibility
Improve page speed (67/100 on mobile and 81/100 on desktop)
Optimising images
Leveraging browser caching
Focus on quick wins for keywords ranked between such as “business systems” and “business systems UK”.
Implement heat mapping for a short period of time across core landing pages and make adjustments where necessary
Create longer-form content (1000 plus words)
Focusing on blog content first before looking to improve sales pages where appropriate.
Improving the reach of the brand
Claiming unlinked brand mentions (Social Mention + Google Alerts)
Building external links with industry related magazines/blogs where required.

3. How to setup a campaign to increase following on Twitter and LinkedIn

4. Twitter Twitter Identify Advantage Business System’s niche
Who is the perfect customer? (managers within SME’s, CFO’s etc)
What Advantage’s niche is? (Business Solutions and IT + Microsoft Software)
Research and follow those businesses/decision makers relevant to your target niche (500 max a month)
Using Twitter search to find followers searching for terms such as “Business Solutions + IT”, “Microsoft Dynamics”, “Microsoft Dynamics NAV” etc
Unfollow those followers that don’t follow you back which can be managed through Manage Flitter
Identifying influencers/key people within your sector
Using klear.com to find these people which we can add to a Twitter list and look to engage with them going forwards.
Start regularly tweeting out content to your audience
Inspirational quotes, pictures, videos of webinars
Promotion of upcoming events and webinars
Retweeting and sharing out third party links from websites such as Business Matters, Microsoft etc
Promoting blog content through this channel
Engaging with followers/influencers and sharing cutting edge industry views
Supported with the use of Twitter advertising where appropriate
Followers campaign using the same target audience as above

5. LinkedIn LinkedIn Identify Advantage Business System’s niche
Who are the key decision makers within businesses? (CFO’s, Finance Officers etc)
Research target key decision makers/individuals within your target audience
Using LinkedIn search or a premium account
Connect with them and then use personalised InMail to invite them to like your page (limit this approach)
Research key influencers within the software/IT industry that could help spread the word
Using existing research from Twitter
Cision and other channels
Start to comment on their posts/updates to build a rapport
LinkedIn Groups
Use Individuals or company profile account to participate in LinkedIn groups though contribution and discussion with other members.
Cloud computing, CRM experts, SAP business one
Create your own LinkedIn group with a company profile to share useful industry information only.
Regular posting through company page – blog content, upcoming events, webinars, industry leading information
Supported by the use of follow ad campaigns, sponsored InMail, sponsored content where appropriate.

6. Thank you for listening. Do you have any further questions?