1. Media studies: Advertising
Focus on : target audience, logo/branding, slogan

2. Target audience
The target audience is the particular demographic in society that an advertisement is aimed at e.g. teenagers aged between 12-16, parents, women aged between
A company will have to make sure that their advertisement appeals to their target audience.

3. Identify the target audience for the following:
Rice Krispies: 0&list=PLWYRzBXFZzyxZrEi-MC59Gdz7S-JRmMyc
What features of this ad make it appeal to the target audience?
Gillette:
Celebrity endorsement

4. Branding
Branding: creating a name, design or symbol to distinguish your product from other products.
Identify the brands from the following logos.
Who will be the first to complete this exercise?

6. Re-branding is a very expensive exercise.
Recently for example, the company Eircom spent €16m re- naming and rebranding their company as Eir.
Why do you think they needed to re-brand?

7. Slogan
Slogans are short, memorable groups of words used to help sell a product.
e.g. L’Oreal: ‘Because I’m worth it’; Boots: ‘Trust Boots’
Homework: write down the slogans used by 10 different companies. Pick 2 slogans and explain why you think they are effective.