1. Propaganda Techniques Tuesday and Wednesday, February 4 and 5
Introduction to advertising
I can identify persuasive techniques
I can analyze the effectiveness of persuasive techniques.
I can create an ad using a persuasive technique.

2. Bell ringer Please complete numbers 4-7 on your bell ringer page.
Check your answers.

3. Bell Ringer Check 4) J-wordiness
5) B-idioms – In the context, “from” is the correct preposition with “stemmed”
6) G – word choice – verbs must agree in number
7) C – words in a series or list must be parallel in form.

4. Unit 4 Summative: Second Block
You will have 15 minutes to finish your test.
Enter your answers into the clicker.
Complete your data chart.

5. KWL List what you know about: List what you want to know : Advertising
target audience
propaganda techniques
influence of advertising on consumer
List what you want to know :

6. Where do we find advertising?
Magazines
Newspapers TV
Radio
Billboards
Pop Ups on the computer
Clothing
Other?

7. Advertising Facts
The average number of 30 second ads that a child is exposed to in a year is around 20,000
The average cost for Super Bowl ads was $ million per 30 second spot in 2010
The ABC network is reportedly asking for $1.7 million for a 30 second ad airing during the Oscar’s

8. Target Audience
A target audience is a specific group of people in which an advertisement is aimed.
Characteristics of a target audience:
Age
Gender
Region in which one lives
Occupation
Interest

9. Who is the target audience?
The Green Hornet

10. Who is the target audience?

11. Propaganda Propaganda is spreading ideas and information.
Propaganda uses persuasion as a technique to get the consumer to:
Think the way the advertiser (company) thinks about the product or situation
Buy a certain product
To believe something, or act in a certain way

12. Techniques we will discuss
Bandwagon
Expert opinion
Testimonial
Misleading Claims
Emotional Appeal (Transfer)
Repetition
Rhetorical Question

13. Bandwagon
Persuades you to do something by letting you know others are doing it too.
“Everyone is doing it/buying it”

14. Expert Opinion Experts recommend the product, so you should buy it.
4 out of 5 doctors recommend this for dandruff
Dermatologist Recommended

15. Testimonial
Uses quotes, endorsements or images from people in order to connect them with a product.
Can connect celebrity to a product
They are NOT experts in the field

16. Misleading Claims
May use certain words to make you think the product is great, superior, etc.
Wrinkle Cream
Illustrating before and after
Includes a disclaimer stating “Simulated Imagery.”
Reduces wrinkles by 57%

17. Emotional Appeal (Transfer)
A person will have strong feelings about a situation or product.
Ads create emotional connection that draws you into the ad and makes you feel a certain way. It will make you want to transfer the feelings created in the ad to a situation or product.
What feelings do you experience when you see these ads?

18. Repetition
Repeating the name of the product, logo, or symbol several times throughout the advertisement.

19. Rhetorical Question Statement posed as a question.
Made to make you think about the product as the answer .

20. Questions to ask to help you analyze an advertisement.
With a partner- find an appropriate ad in a magazine and answer the following questions.
What is happening in the ad?
What is the ad selling?
What are the people in the ad doing?
What do the facial expressions suggest?
Answer these Questions about your ad:
Who is the target audience?
What propaganda technique is being used?
Be sure to write both names on your paper, staple your ad to your paper and turn it in.

21. Create
On white paper - create an illustration of an advertisement for:
iPod nano
Your target audience is:
Males and Females
Pre-teen to young adults
Use one of the techniques
discussed today! Each person at your
table must use a different technique.
Be sure to write your name and the technique used on the back of your paper! Turn this into the tray.

22. Review Essential Questions
What is a target audience?
What are some of the propaganda techniques found in advertising?
How does advertising influence me?

23. Completion of KWL List what you learned about: Turn in your KWL chart!
Advertising
target audience
propaganda techniques
influence of advertising
Turn in your KWL chart!