1. Effective Presentations
Keith Peacock, Ph.D

2. Speaking before a group
The ten worst human fears ...
1973
1979
Speaking before a group 41 39
Height 32 30
Insects and bugs 22 20
Financial problems 22 32
Deep water 21 19
Sickness 19 22
Death 19 24
Flying 18 10
Loneliness 14 20

4. What questions should we ask?

5. All the questions in order...
To Whom?
Why?
So What?
Why Me?
Environment
What?
How?
When/Where?

6. To Whom -your audience... Technical knowledge level
Interests, objectives, needs
Attitudes
Knowledge level
Amount of detail
Formality
Humor
Age

7. Why do we stand to speak? 1. To inform 2. To persuade 3. To propose
4. To entertain

8. What - the content? The message Content Audience consideration
Essential/non-essential - time limit
Your work only - or that of others

9. A talk has …. A beginning An end Something in between Stand up
Convincing opening
Speak up
Strong conclusion
Shut up
Placed close together

10. Attention vs. Time...
Attention
Time

11. How? Identify - Major assertion Supporting (minor) assertions.
Strategy to support assertions
Evidence to suport assertions.
Plan - Introduction & Conclusion
Establish path between them

12. Where/When/How long? Time and place How long - questions
Security clearances

13. The Environment... Number of attendees Room layout
Audiovisual equipment
Microphone
Screen pointer
Level of formality

14. Preparation

15. Strategy 1. Identify your message 2. Introduction, body, conclusion
3. Key logical steps
4. Background introductory material
5. Order items
6. Back-up information
7. What do you want them to remember
8. Lead audience to your ideas

16. Tactics 1. Attention getting opening 2. Strong, memorable ending
3. Organize details
4. Sectionalize
5. Visuals
6. Audience interaction
7. Anticipate questions
8. Answer questions honestly

17. Select an effective opening.
1. A story from experience
2. Arouse curiosity
3. Interesting of startling fact
4. Ask a question
5. A visual aid (not a vu-graph)

18. Every part should communicate
Visual aids...
General
Summarize what you say
Every part should communicate
Don't overdo them
Specific
Readable from back
One item on each
11 lines maximum
Clear message
Pictures
Keep simple
3 colors, 3 parts
Descriptive titles

20. Presentation ... 1. Transferring your message 2. Personal approach
3. Using visual aids
4. Handling questions

21. Practice Dry run Present to boss and peers Request audience feedback
3 compliments/3 complaints

22. Speak clearly & audibly
Personal style... a.
"Talk", don't "lecture" b.
Assume "one-on-one" c.
Speak clearly & audibly
g. Good posture d.
Eye contact
h. Reach out & risk e.
Voice modulation
i. Avoid self-image f.
Active body
j. Minimize notes
k. Don't memorize
l. Nervousness

23. Using visual aids ... Get attention first 2. Turn off when not in use1. 2.
Turn off when not in use 3.
Show only when talking about it 4.
Don't read it 5.
Explain content 6.
Cover all points on screen 7.
Don't block the screen 8.
Talk to audience, not the visual

24. Handling questions ... Plan for them 2. Anticipate them 3. Clarify 4.1.
Plan for them 2.
Anticipate them 3.
Clarify 4.
Don't be defensive 5.
Let answer support main message 6.
Disarm loaded questions 7.
Divert irrelevant questions 8.
Divide complex questions 9.
Repeat
10.
Stay cool
11.
Summarize

25. Handling questions ... Plan for them 2. Anticipate them 3. Clarify 4.1.
Plan for them 2.
Anticipate them 3.
Clarify 4.
Don't be defensive 5.
Let answer support main message 6.
Disarm loaded questions 7.
Divert irrelevant questions 8.
Divide complex questions 9.
Repeat
10.
Stay cool
11.
Summarize

26. Tips for speakers ... Speak clearly and audibly Show enthusiasm
Face audience, maintain eye contact
Don't read the visuals
Invite and answer all questions
End with a strong message summary