1. Louise Treadwell @infoscigeek
Pricing Your Services
Louise Treadwell

2. What We Will Cover #wcmia @infoscigeek Hourly vs Flat Fee
Why We Are Bad at Pricing
The True Anatomy of a Project
Your Hidden Hats
"Activity Based Costing"
Calculating Rates
Mark-up = GROWTH
Getting OUT of the Bargain Bin
What We Will Cover
#wcmia

3. Hourly vs Flat Fee
"Living Wage"
#wcmia

4. Hourly vs Flat Fee Ideal Hourly Project Narrow Scope
Indefinite / Ongoing
Experienced Client
Ideal Flat Fee Project
Repeatable
Known Variables
Previous Client
#wcmia

5. Why We Are Bad At Pricing
#wcmia

6. The True Anatomy of a Project
#wcmia

7. "I just need a simple website."
Networking and marketing. Pitching and closing client. Preparing quote. Issuing contract. Issuing invoices. Collecting payments. Setting up milestones. Managing client's expectations. Assigning tasks to each team member. Overseeing each stage. Staying accessible to the client. 
Brainstorming copy. Research content. Drafting copy. Writing copy. Editing copy. Integrating client revisions. 
Consulting with client. Brainstorming design ideas. Creating graphic elements. Creating mock-ups designs. Integrating client revisions into re-designs.  Delivering properly formatted design to tech team. 
Setting up server environment. Handling domain/DNS issues. Installing WordPress/Theme/Plugins. Implementing customizations. Deploying website. Completing 1st and 2nd rounds of changes. Creating and providing support documentation. 
#wcmia

8. Your Hidden Hats
#wcmia

9. Your Hidden Hats #wcmia @infoscigeek Copywriting
Skills: Fluency in project's language, ability to write in the appropriate tone (formal, casual, academic, slang, etc.), solid command of the appropriate grammar, punctuation and diction. 
Project Manager 
Skills: Excellent communicator. Fluent in the client's language. Knowledge of client's cultural norms. Available during client's working hours. Organized. General understanding of designing, building, and deploying a website. 
Web Development 
Skills: Knowledge of relevant coding languages. Knowledge of standards (accessibility, speed, security, etc). Experience converting designs into finished projects. Ability to meet deadlines.
Web Design 
Skills: Access to proprietary software. Proficiency in operation of necessary software. Knowledge of the aesthetic preferences of the users in this project's industry. Experience in delivering properly formatted designs to tech teams.    
#wcmia

10. "Activity Based Costing"
#wcmia

11. Activity Based Costing
Scope
Time
Rate
Variations
Item
Rate
QTY
Total
Copywriting – Bio Page 
$100/hr 4
$400
Each Revision
$100/hr  2
$200
#wcmia

12. Calculating Rates
(Min Cost of Services) x (Skill Factor) x (1.2)  = Rate Charged to Client
#wcmia

13. Mark-Up = GROWTH 
#wcmia

14. WHY: Pricing Equations for GROWTH
Revenue
Project Costs
Fixed Expenses
Mark-up
Profit
PROFIT = What You Use to GROW Your Business 
Revenue: Rate Charged to Client 
    80%: Includes your personal compensation for your labor on a project 
    20%: Your business' compensation for creating the labor opportunity
#wcmia

15. Your "Get Out of Bed" Rate
"Living Wage"
#wcmia

16. What's Your Get Out of Bed Rate?
Personal G.O.O.B.R.
Annual Living Expenses
# of Hours per Year =
Business G.O.O.B.R.
Annual Fixed Biz Expenses
# of Projects per Year =
Revenue: Rate Charged to Client 
    80%: Includes your personal compensation for your labor on a project 
    20%: Your business' compensation for creating the labor opportunity
#wcmia

17. Worth Getting Out of Bed?
Project Costs
Personal G.O.O.B.R. ≤
Fixed Expenses
Business G.O.O.B.R. ≤
#wcmia

18. Getting OUT of the Bargain Bin
#wcmia

19. Getting OUT of the Bargain Bin
D.I.Y. Discounts
Invoice EVERYTHING
Invoice EVERYONE
#wcmia

20. "This number doesn't make me happy
"This number doesn't make me happy. It doesn't make me feel like they understand or appreciate what I'm REALLY doing for them!"

21. Louise Treadwell @infoscigeek
Pricing Your Services
Louise Treadwell