1. International Business Entry
CHAPTER 12
Hao Zhuo
TFSU

2. Learning Objectives Incentives of international business
Determinants of entry mode choices
Direct exporting and indirect exporting
Licensing and franchising

3. Incentives of International Business
Source:
searched by Google picture.

4. Determinants of Entry Mode Choices
Environmental Factors
The host country market
the conditions of foreign infrastructures, factors of production and the supporting and related industries.
The indirect environmental factors of a host nation
Internal Factors of an Enterprise
The product or service produced
The resource factors

5. Characteristics of Different Entry Modes
Indirect Export
Direct Export
Licensing
Franchising
Contract Manufacturing
Foreign Assembly
Foreign Production
Foreign Involvement
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Overseas Capital Investment
Degree of Control
Risks
Market Price
Flexibility
>
Source: Editorial committee on Elaboration of Harvard: The New Economy (2001), International Business, China Business United Press.

6. Going Abroad through Exporting
Export through Trading Companies

10. Going Abroad through Licensing and Franchising

11. Thank you!