1. Rat’s WoodShack BBQ
Business Plan

2. Business Description
Rat’s WoodShack BBQ LLC. (RWS) was started by two friends, Darryl “Rat” Johnson and Megill Stewart, who were both tired of the limited BBQ selection in Boulder. Both Mr. Johnson and Mr. Stewart have a passion for GREAT BBQ and good old fashion business, where customers are valued, treated with respect and always satisfied. Ensuring that these principles are met, Executive Chef Mr. Johnson will manage the Kitchen and all if its needs while Mr. Stewart will manage the Operation and all aspects of the Business.
RWS plans to be the premier BBQ restaurant in Boulder within the first year and a half of opening the doors. This will be generated by Executive Chef Darryl Johnson’s own classic TEXAS STYLE BBQ recipes, which includes SLOW SMOKED Brisket, Pulled Pork, Ribs and much more. RWS has a marketing plan to reach all BBQ customers, not only in Boulder and the Denver Metro-Area, but the entire State of Colorado.

3. Business Description Cont.
RWS plans to achieve the status of the premier BBQ restaurant in Boulder within the first year and a half of opening the doors by marketing our Great BBQ for a good price. Our target demographic will be the BBQ LOVERS in Colorado.
BBQ lovers are of all ages, income brackets, and nationalities, but there are two things that they all have in common. First, the LOVE of great BBQ. Secondly, the willingness to patronize a mediocre restaurant just to get BBQ. Secondly, they would spend their last ten dollars on a BBQ meal and feel good about it. .
…………………………………………………………………………………... BBQ to all BBQ lovers in Boulder then branching out to all of Colorado the other States.

4. Mission Statement
Rat’s WoodShack BBQ will be the premier place in Boulder to eat BBQ and experience eclectic flavors with slow smoked cooking. Our mission is to sell GREAT BBQ for a GOOD PRICE. Rat’s WoodShack BBQ will be the BBQ restaurant of choice for the BBQ eaters of Boulder.

5. The Team
Executive Chef Darryl Johnson will manage the Kitchen and all its Operations. Megill Stewart will manage all of the other Restaurant Operations, Marketing, and all financial needs of the Restaurant. Rat’s WoodShack BBQ is currently set up as a LLC in the State of Colorado.
Mr. Johnson and Mr. Stewart grew up in families that owned successful restaurants. (Mr. Johnson’s family in the Denver-Metro Area and Mr. Stewart’s in Baton Rouge, Louisiana and Dallas, Texas.) Mr. Johnson has successfully owned two restaurants since the early 1990s. Mr. Stewart has managed one restaurant, one Movie theater, and one Hospitality Service Company. So together they bring over 20 years of experience to the company.
Rat’s WoodShack BBQ has been awarded a contract to sell their BBQ at University of Colorado Football and Men’s and Women’s Basket Ball games for the seasons, along with our food being on the menu in the luxury boxes for football. Our company was started in September of 2007 with Six Hundred dollars and by March of 2008 we increased our Net Worth by more than 1,000%. By January 2008 there was 7 stores in Colorado selling our sauce State wide.

6. Market Summary Market: past, present, & future:
RWS BBQ plans on being the premier BBQ restaurant in Boulder within the first year and a half of opening the doors. This is just one of many goals we have set. We will achieve this goal by attacking the BBQ market in two ways. First, by heavily saturating the BBQ Market at large with information about RWS, our menu and prices. Secondly, by giving our customers Great Food for a good price with good size portions and always being able to work with customers to fulfill their dining needs. Once customers taste RWS BBQ, covered in Rat’s own special rub, slow smoked until juicy and tender, and always made fresh with high quialty products, they will not stop coming back.
RWS BBQ was awarded a contract in January 08 to start selling our BBQ at the Coors Event Center for Men’s & Women’s Basket Ball games. Starting in September 08 we will be selling our BBQ at Folsom Field for University of Colorado Football games, which will give RWS access to 30,000 to 50,0000 potential customers (for six home games, operating Three Stands). In October we will be back at Men’s & Women’s Basketball games at the Coors Event Center with access to 6,000 to 15,000 potential customers, three to four times a week until March 2009 (operating Two Stands). We will also provide food for the Football Department at CU and the C- Club, and continue taking orders through our website.
With this funding we will be able to open up a store front and answer the one question that’s been unanswered to date, “Where are you located?” The BBQ market in Boulder is wide open at this moment. There are currently only two BBQ restaurants in Boulder, KT’s and Daddy Bruce’s, both who could use the competition, which we are looking forward too capitalizing upon.

7. Opportunities Problems and opportunities:
The problems that RWS face are the same as all start up restaurants, but RWS has two advantages that most do not. One, the BBQ market in Boulder is wide open at the moment with a market prime for a new BBQ restaurant. In a town of 290,000 population and with an additional 26 – 32,000 students in town for six to nine months out of the year, RWS is ready to capitalize on the BBQ market and dominate the competition. With RWS selling food at the Football and Basket Ball games, we have access not only to the population of Boulder, but all visitors that come to the sporting events sponsored by CU. This will give us the opportunity to reach those who are looking for Better BBQ than what Boulder currently offers. Additionally, these venues allows us to broad our loyal customer base. There is currently an unlimited amount of growth in the Boulder Business Market for a new BBQ restaurant.

8. Competition
Boulder has two BBQ Restaurants, KT’s and Daddy Bruce’s BBQ. Daddy Bruce is a business that has been open since the 1970’s, and KT’s since KT’s currently has two locations in Boulder and Daddy Bruce’s has one location in Boulder. KT’s has been successful because its only competition for the last 12 years has been Daddy Bruce. These two business have not been challenged by any other formidable competitor.
Our plan is to attack KT’s and Daddy Bruce’s customer base, by offering them a new and better choice other than what they currently are offered, and by giving them Great Food for a good price. Our BBQ isn’t just Texas Style BBQ it’s Texas BBQ, Slow Smoked with flavorful seasoning, and made with Love. We are new and people love to try new things, and when they try us the quality, taste, good customer service will speak for itself, and they will be hooked.

9. Goals & Objectives Five-year goals
RWS BBQ has many long and short term goals set that we will achieve. First, to become Boulders Best BBQ restaurant within our first year and a half of opening the doors. Second, to have a total of 25 stores selling our sauce by the summer of Third, by the Summer of 2009 RWS will release our line of BBQ rubs and an entire new line of BBQ Sauce. *We are currently in negation with King Soopers to place our sauces in their stores. Fourth, to enter numerous BBQ completions to further market RWS. By winning these competitions we will earn a spot on the nation BBQ circuit. Once on the circuit we will market our sauces and rubs to obtain access to a national market, which will facilitate achievement of turning RWS into a national chain (one of our long term goals).
RWS plans on obtaining 1/3 of our competitors customers within the first six to eight months of opening the doors, by following our aggressive marketing plans. Other steps that will allow us to achieving this goal will be pricing all of our food at a comfortable rate compared to our competitors and provide generous portions of our GREAT food.

10. Resource Requirements
Technology requirements
Fully equipped kitchen, One Computer, Fax machine, Telephone
Personnel requirements
Three Cooks
Three Wait Staff
Two Dishwashers
Two Prep workers
One Manager
Resource requirements
We are seeking to raise $250,000 in funds for the start up of Rat’s WoodShack BBQ Restaurant. These funds will be used to secure a location, to design and complete build out, purchase equipment, furnish restaurant, provide supplies and for hiring a staff, and a Misc Fund. These funds will also be used to further expand the catering division of RWS. Catering has a guaranteed return from Football and Basket Ball games at CU. Thru these events we will be able to generate thousands of customers for the restaurant.

11. Risks & Rewards Risks Addressing risk Rewards
We face all the same risk as anyone opening a restaurant any where in the United States. The restaurant business is a very risky business with some risks which will be hard to avoid.
Addressing risk
RWS plans on first recognizing the risk at every stage of our growth, and to avoid the risks that are unseen we have put together an Advisory Board (Business men within Colorado). Once a risk has been recognized our Management will seek out the council of the Advisory Board for advise on each part of our growth, implement, and the best solution to achieve desired result.
Rewards
We are seeking to raise $100,00 in funds for the start up of RWS Restaurant. In return for the funding you will receive a 10% return on your loan, to be paid off in Four years with no penalty for early paid off. You will also receive 5% of profit-sharing for those Four years.

12. Brisket Sandwich Breakdown
Case of $ for 90lbs
Cost of 1.33 per lb.
Cost of
Cost of .09 each
Cost of
Cost of .48 each
Cost of 2lb .08
Cost of fork & .14both
Cost of .07 (average of 4)
Total of $2.67 a sandwich

13. Pork Sandwich Breakdown
Cost of Pulled
Cost of $.95 per lb.
Cost of
Cost of .09 each
Cost of
Cost of .48 each
Cost of 2lb .08
Cost of fork & .14both
Cost of .07 (average of 4)
________________________________\
Total of $2.29 per sandwich

14. Chicken Sandwich Breakdown
Cost of Chicken for
Cost of $.55 per lb.
Cost of
Cost of .09 each
Cost of
Cost of .48 each
Cost of 2lb .08
Cost of fork & .14both
Cost of .07 (average of 4)
________________________________\
Total of $1.89 per sandwich

15. Balance Sheet

16. Cash Flow Comparison

17. Break Even Analysis

18. Projected Cash Inflows

19. Cash Flow Chart

20. Income/Expense YTD

21. Net Worth

22. FINANCIAL RECORDS 08