1. Launching Successful Transformation
Brandman University
January Immersion
Jan. 14, 2018

2. “Houston, We Are About to Launch!”
Where are you in the launch process?
Project identified, Sponsorship aligned, Case for Change (Drivers) approved, Outcomes clear…?

3. Confirming Your Type of Change
Developmental Change Transitional Change Transformational Change

4. Three Types of Change
Developmental Change

5. Three Types of Change Transitional Change OLD TRANSITION STATE NEW

6. Three Types of Change Transformational Change Re-emergence
Wake-Up Calls
Success Plateau
Growth
Birth
Death: Mindset Shifts
Chaos

7. Launch Topic Focus Groups
Launch Strategy Elements
Change Governance
Desired Outcomes
Engagement Strategy
Kick-off Communications

8. Launch Strategy
There is more to launching a successful transformation than Kick-Off Communications!
This is only one of many Launch Requirements!

9. Launch Strategy: How will you address these requirements?
Sponsor Alignment
Launch Process Design
Working Sessions
Change Governance
Project Briefing
Scope and Boundary Conditions
Stakeholder Map
Change Strategy Development
Project Operations
Conditions for Success
Capacity Assurances
Kick-Off Communications
Course Correction Process

10. Change Governance Who is leading your change, with what authority?
Have you consciously set them up for success?
Do you have the authority to do what you need to do for your TCP (re: Content, People, Process)?
Change Leadership Roles
Governance Structure
Clear Decision-Making Process and Style
Interface with Operations

11. Desired Outcomes
What will be different in your organization as a result of your TCP being successfully completed and sustained?
Beyond naming the solution
Beyond “installation”
Beyond meeting a metric
What are the benefits to the organization and its performance?
How compelling are these outcomes to your stakeholders and end-users?

12. Engagement: Key to Breakthrough!
Engagement is TASK Driven! Who’s input do you need on what CLR Tasks?
How will you ensure people’s best ideas are encouraged, considered, appreciated?
What types and vehicles of engagement will work best in your organization?

13. Kick-Off Communications
Beyond the power point deck announcement, how do you communicate to ensure stakeholder:
Understanding
Buy-in
Thinking about relevant implications
Commitment
Action!

14. Table Discussions Go to the table with the topic of your choice.
Review that topic’s information in your package.
Discuss the topic’s strategic questions.
Identify questions or issues about how to succeed at this launch element for your TCP.
Choose one question to ask and a spokesperson for your topic.

15. Launch Topic Focus Groups
Launch Strategy Elements
Change Governance
Desired Outcomes
Engagement Strategy
Kick-off Communications