1. Analyzing Visual arguments

2. When Analyzing Visual rhetoric, Consider…
What is the argument?
Who is the author (credibility?)
Who is the audience?
What is the contextual larger conversation?
What is the main claim and purpose?
Which appeals are used (ethos, logos, pathos) and in what way?
What is the style (specifically tone)?
These are today’s guiding questions.

4. Visual elements
Visual Elements

5. Color
The more a color contrasts, the more visible it will be. Black text on a white background has a high contrast. Visibility increases = attention increases Color has “tone”: -Reds: danger, alarm, excitement, fear -Blue & Greens: peaceful, somber, and calm

8. Has anyone heard about charlie hebdo?
Brief overview:
Charlie Hebdo is the name of a satirical magazine in France that some would argue pushes the boundary of tastefulness and tact.
The magazine has made many jokes about Islam and Muhammad.
A terrorist Muslim faction, associated with Al Qaeda, attacked the office of the magazine and murdered 11 journalists and artists on Jan. 7, 2015.
The gunmen reportedly declared “We have avenged the prophet Muhammad” upon executing the individuals, targeted the magazine because of its defiantly blasphemous portrayals of the prophet Muhammad (Salon.com)

9. Offensive vs. illegal

10. First amendment
Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances.

11. Possible Consequences of free speech:
You have the right to freedom of speech and expression, but that doesn’t mean there is a shield from the consequences. There is a line between what is offensive vs. what is illegal.
You will not go to jail if you practice free speech, but other social consequences are:
Slander/Libel accusations
Loss of employment or contracts
Negative reactions in the media, in peer groups, in the community.

12. What is the message?
“I am charlie.”

13. What is the message?

14. Visual Arguments can be manipulated and can contain fallacies
In the following charts look for the author’s manipulation of material/data that is intended to manipulate or deceive the audience.
Consider the author, subject, purpose, audience and context of the information.

15. What’s the problem here?
Consider the author, subject, purpose, audience and context of the information.

16. What’s the problem here?
Consider the author, subject, purpose, audience and context of the information.

17. Peer and group Analysis
Step 1- EITHER make a visual argument presenting yourself as a candidate for college admissions OR choose a visual argument (ad, political campaign, commercial, etc.) online that includes both words and visuals and analyze the arguments being made. USE Everything is an Argument as your guide, either way.
Step 2-Pair Share: Switch visual arguments with a peer at your table. WITHOUT asking questions, analyze the argument by answering the guiding questions. Write your answers on the back of their illustration.
Step 3-After about 5 minutes of analysis, you will switch back. Take a look at what your peer thought of your visual. Were they right/did you both agree in your interpretation? If not, why? Discuss with each other.
Step 4-Whole Group: How many of you had a peer who understood/agreed with your argument? What did you do right?
Step 5-Next, at your table choose ONE argument to share with the whole class.

18. Homework
Analyze 5 of the ten visual arguments on the web site. Write at least one paragraph for EACH argument (5 TOTAL) detailing today’s guiding questions:
What is the argument?
Who is the author (credibility?)
Who is the audience?
What is the contextual larger conversation?
What is the main claim and purpose?
Which appeals are used (ethos, logos, pathos) and in what way?
What is the style (specifically tone)?