1. MGC 7.0 Sales Presentation

2. Outline What is the MGC Unified Conferencing Bridge?
MGC Value Proposition
MGC ROI
MGC Conferencing Types – Reserved, On-Demand
Meeting Rooms with Entry Queue
WebOffice
ReadiManager LX100
MGC Key Features
MGC Key Differentiators

3. Polycom MGC Conferencing Bridge
What is the MGC conferencing bridge?
The MGC is a multipoint, unified conferencing bridge which delivers voice, video, data and/or Web conferencing applications over any network, from a single platform
The MGC enables the seamless transition from point-to-point to multipoint conferencing, with added value features such as advanced conference management
The Polycom MGC (25, 50 and 100) supports all networks – IP (H.323 and SIP), ISDN, PSTN, T1, T1CAS, V.35, RS449, RS530, ATM – for video, audio and Unified conferencing.

4. MGC Value Proposition Unified Conferencing and Collaboration
Polycom MGC is the only solution offering complete unified conferencing flexibility on a single platform
All types of conferencing – Reserved and On-Demand – can be delivered concurrently with consistent end user features
Industry-leading “Ease of Use” Features
Single number per conference
Universal Transcoding
On-Demand Conferencing with Meeting Rooms
Video-to-the-Desktop with Buddy List and Presence
Web-browser/Outlook scheduling and management interfaces
Market Leadership in IP / SIP
Only solution that supports full featured VoIP and IP video in the same conference on the same platform
Best-in-class solutions to meet growing trend of video-to-the-desktop
Polycom first to market with end-to-end SIP solutions
Enhanced SIP-based applications with key partnerships
The unified conferencing bridge enables reserved, on demand, attended and unattended conferences. Video and audio conferences share a common feature set that makes conference management flexible and easy to use.
The MGC supports a single number per conference and entry queue access – this enables all participants (audio or video) to connect to their conference using the same number. Conferences can also be launched from a buddy list in Windows Messenger or WebOffice, by selecting the participants needed to be in a conference.
Several implementations of On Demand conferencing with entry queue are also available.
The MGC version 7.0 supports SIP. This makes the MGC the market leader in IP with the largest IP deployments in the world.

5. MGC ROI Lowest Cost of Ownership in the Industry Simplified Deployment
One platform to purchase, manage and upgrade for all applications
One scheduling & management system
One common feature set and end user interface reduces training
Simplified Deployment
Single platform supports any application, any endpoint, any network
Transitions seamlessly from pt-to-pt to multipoint conferences
Simple to operate for both scheduled and on demand conferences
Investment Protection
Supports both legacy and future environments
Single platform lets you migrate from ISDN to new technologies such as SIP
The advantage of having a unified platform is that the same MGC is used for both audio and video conferencing. There is no requirement for separate MCUs.
This reduces cost and overhead, and makes scheduling and managing the system simple and flexible. The MGC supports both point-to-point conferences with its built-in Gateway capabilities and multi point conferences.
The MGC’s hot swappable modular architecture makes it easy to accommodate changing and growing requirements. With new emerging technologies, the customer simply needs to upgrade the SW version, and add any new HW module if required. The MGC is a reliable and proven platform that protects the customers investment.

6. MGC Flexibility – Access the Conference Any Way You Want
Reserved
Controlled conferencing environment where IT staff schedule, initiate and manage the conference
Guaranteed service availability
Attended or Unattended
Can be scheduled by end user (Web Browser, Outlook, Lotus Notes)
On-Demand
The ability for an end user to easily and spontaneously start a conference, from any endpoint at any time
Single number dial from any audio or video endpoint
Or…instant access from desktop “buddy list”
The MGC supports Reserved, On Demand, Attended and Unattended conferences. Reserved conferences always have priority over On Demand conferences.

7. Why On-Demand?
Increased productivity for both end users and IT administration
End users can initiate conferencing from anywhere at anytime, when needed
Required support resources are significantly reduced
Conference parameters are set up on the MGC only once, according to meeting requirements and corporate policies
Resources remain “dormant” until the conference is activated
Better internal customer service
More conference control for “power-users”
On Demand conferencing increases the use of the MGC by making audio and video conferencing easy. The MGC provides flexibility in deploying On Demand conferencing by supporting several implementation options. The customer can select one or more options based on requirements and corporate policies.
Implementation of On Demand conferencing on the MGC is easy because set up is required only once. Also, resources are never utilized on the MGC unless a user initiates a conference. On Demand conferencing increases the adoption rate and makes conferencing more productive.

8. On-Demand Conferencing with “Meeting Rooms”
Only Polycom offers flexible On-Demand conferencing…
Includes “Meeting Rooms” with entry queue service for complete conference control and security
Meeting rooms can be assigned to individuals, work groups or departments…each with a unique conference ID and password (conference and chairperson)
End users can launch an On-Demand conference from any endpoint (audio or video) with the same dial-in number (e.g …)
An Entry Queue (EQ) is a special routing lobby to which one or several dial in numbers are assigned for both video and audio endpoints (ALL-in-ONE), including PSTN, VoIP, H.320, H.323, and T1-CAS endpoints. Participants with the same capabilities (audio only or video line rate, video protocol, video format, etc.) dial the same dial-in number and they are routed to the appropriate conference according to the conference numeric ID they enter using IVR/DTMF.
A Meeting Room is a reservation on the MGC, without resource allocation. The reservation is saved in the MGC memory and is inactive and remains inactive for an unlimited time, until the first participant connects to it. The Meeting Room remains in sleep mode (passive) in between activations.
Meeting Rooms make conferencing simple, secured, and transparent to the user, as all participants dial the same number, and the chairperson has full control over the meeting.

9. On-Demand Conferencing – From Buddy List with WebOffice
Increase day-to-day productivity with video on the desktop…
Polycom WebOffice allows instant conferencing from the desktop with just the click of a mouse
Simply Point & Click on buddy list to initiate a conference (audio, video, data) from desktop PC or laptop
Or… send IM from presence-enabled buddy list
Buddy list shows who is on-line, along with their status and endpoint capabilities
External participants can join in via Web URL
*Optional Microsoft® Windows® Messenger integration

10. Or Reserved…
Reserved Conferencing always takes precedence over On-Demand on the MGC, for formal conferencing needs
Can be attended or un-attended, depending upon meeting requirements
Full control, schedule all resources, know the status of every room
Resources are guaranteed, network availability guaranteed
End users can search, view and book resources direct from desktop with Web Browser or Outlook / Lotus Notes
No new applications to learn
Conferences reserved in advance guarantee all resources required for the conference to take place at the scheduled time.

11. Scheduling Your Conference with Polycom ReadiManager LX100
Do-it-yourself end-user conference scheduling right from the desktop
Single, dedicated “appliance” connects directly to the enterprise network
Fast and simple scheduling through an intelligent “wizard” web-based interface that prompts users for information….or..
End-users can easily schedule and manage conferences using Outlook or Lotus Notes
IT administrators can manage and monitor network devices from remotely accessible Web interfaces

12. MGC Key Features Open, flexible chassis architecture Ease of Use
Common conferencing features for both audio & video
Continuous Presence, Click&View
On-Demand Meeting Rooms
Entry Queue Services
Instant Conferencing from Buddy List
Quality of Experience
Universal Transcoding
High video/content resolution
Unique audio features
IP Enhancements
Security
Password Management and Conference Control
On-Demand conferencing with external database authentication
AES
Firewall gateway

13. MGC Conferencing Platforms
MGC 100 large enterprise and service provider conferencing platform
Custom system configurations
16 universal slots
Redundant power supplies
MGC 50 enterprise conferencing platform
8 universal slots
MGC 25 workgroup and distributed conferencing platform
Fixed system configurations
Popular pre-configured systems
Key Sales Points:
Polycom Unified Conferencing can be easily deployed on the MGC 25 workgroup platform, MGC 50 enterprise platform and the MGC 100 large enterprise/service provider platform
Same software and hardware architecture(shared resource architecture, transcoding, IP Packet Commander,…….)
Same conference and network options
Same feature sets available on all platforms
Same management tool to manage and support all MGC platforms

14. MGC Open Architecture (MGC 50/100)
Flexibility
Highly customizable MGC can be configured for any application – or combination of applications
Scalability
Easy migration path to meet growing or changing requirements
Redundancy
Hot Swappable modules can be changed even during an ongoing conference
Redundant power supplies (MGC 100)
Shared hardware and software architecture
Maximum Capacity Utilization
All hardware and software resources are shared dynamically across applications, and can be used to maximum capacity
Unlike the MGC, resources are lost in a closed box solution in the process of mixing, matching and cascading between MCU's and gateways
Redundancy: If a module fails in a MGC, it can be taken out of the MGC without affecting any other module. If there is an alarm sign on a module during an ongoing conference, the conference can be moved to another module without affecting the conference status.
Flexible Migration Path: Any hardware module can be easily configured in the MGC to meet growing or changing requirements, making the MGC highly customizable.
Flexibility - Unified Conferencing: The MGC enables multi network, gateway and unified conferencing configurations in the same chassis.
Maximum Capacity Utilization: In a multi network and Unified MGC all the hardware resources can be used to their maximum capacity because all the modules are configured on the same chassis and resources are shared dynamically. No resources are wasted due to cascading and hard configurations.

15. Ease of Use On Demand with entry queue services
Audio and Video conference management features
Continuous Presence
Click&View

16. On-Demand Conferencing with Entry Queue Services
What is an entry queue?
EQ is a special “routing lobby” to which one or several dial-in numbers are assigned
Participants with different capabilities may all dial the same dial-in number (from either video or audio endpoint) and will be routed to the appropriate conference
Participants are prompted for the conference numeric ID (password) by the IVR service, and enter DTMF codes from their keypad
Entry queue can be linked to an external database for further authentication services
An Entry Queue (EQ) is a special routing lobby to which one or several dial in numbers are assigned for both video and audio endpoints (ALL-in-ONE), including PSTN, VoIP, H.320, H.323, and T1-CAS endpoints. Participants with the same capabilities (audio only or video line rate, video protocol, video format, etc.) dial the same dial-in number and they are routed to the appropriate conference according to the conference numeric ID they enter using IVR/DTMF.

17. Fully Featured Audio and Video Conference Management
Attended Conference Service Voice
Unattended Conference Service Voice
Ad Hoc Conference Service Voice
Full, Automatic Transcoding Of Audio & Video Voice
ISDN & IP Conferences Voice
Web Browser Based Conference Scheduling And Management Voice
Conference Entry Queue With Greeting Voice
Invite New Participants To Conference Voice
Blast Dial-Out Voice
IVR / DTMF Based Conference Management Voice
Conference & Chairperson Security Codes Voice
Conference Rollcall Voice
Voting / Polling Voice
Question And Answers Voice
WebOffice Integration Voice
Siren 14 Khz audio Voice
SilenceIT Voice
& Video
30 Frames Per Second In CP, Promotion (60 Fields Per Second) Video
Hardware And Software Based Continuous Presence Video
Click&View Video
Automatic Rate Detection And Downspeeding Video

18. MGC Continuous Presence – Three Types of CP
IP Software CP is default on MGC with IP configuration
Video+ module not required, limited CP layouts
Conf on a Port and Advanced CP require MGC Video+ module
Conference On a Port (COP)
Each port on video module can be used for a conference with up to 128 participants
Click&View available to Chairperson only
CP layout selected is for the entire conference
Personal layout is not available
All conference participants communicate at the highest common video parameters
All participants need to connect at a certain speed threshold
Advanced CP
Each port on video module is used for a single participant
Click&View is available to every participant
Each participant can select their personal layout
Maintains the highest possible capabilities for each participant
Participants can connect at any speed
There are 3 types of Continuous Presence available on the MGC:
IP SW CP: No hardware module required. This is a standard feature on any MGC with IP configuration.
Basic CP – Conference On a Port: Requires the Video+8 module. Uses 1 port for a conference. 1 Video+8 module can support 128 participants.
Advanced CP: Requires the Video+8 module. Uses 1 port for each participant. 1 Video+8 module can support 8 participants.

19. Speaker Indications, Site Names,
Industry-Leading Continuous Presence -COP and Advanced CP
Choose the layout which is most productive for your particular conference needs
27 different video layouts to choose from…
Visual Effects in CP
Display Site Names
Speaker Highlights
Customize Backgrounds & Borders
Better Quality
30 H.264 in CP
Low Latency
Speaker Indications, Site Names,
Customized Borders

20. Click&View Key Sales Points:
Polycom’s Click&View is a revolutionary feature that enables each site participating in an Advanced CP conference to change the CP layout that they view at their site, while other sites continue to view the CP layout selected for the conference, or their own personal view of the conference
The conference experience is more productive for all conference participants when they can select the CP view that best meets their interest and objectives for the conference
Each sites uses their video end point controller or keypad and touch tone or IVR/DTMF to initiate the Click&View feature and to select their own CP layout, or even to request operator assistance
The conference chairperson can also use Click&View to change the conference layout in Basic CP.

21. Conference on a Port (“COP”)
“COP” is a cost effective method of delivering large video conferences on the MGC
Supports up to 128 video participants using only a single Video+ module (or any combination e.g. 8 concurrent conferences x 16 users)
One CP layout is chosen by Chairperson and is viewed by all participants
Only the chairperson can change the conference layout with Click&View

22. Quality of Experience World’s Best Universal Transcoding
High Resolution Video
Managing Your Conference
SilenceIT
Value-add IP features

23. World’s Best Universal Transcoding Reliable Connectivity for Unified Conferencing
Automatically connects participants with different audio/video algorithms, video resolution and frame rates, transmission rates and network protocols
Relieves network admin of continual setup and tear-down of conferencing parameters
Ensures each endpoint dynamically connects at its optimal capability
Support across the board for all your applications and standards
Frame Rate
Resolution
Speed
PSTN
ISDN
The MGC’s Universal Transcoding is the best in the industry – conference set up is transparent to the user, thus making conferences more productive. Participants can simply concentrate on the meeting and not how to set up the conference. The MGC takes care of all connection parameters.
IP (H.323)
IP (SIP)
Expanded to include SIP, H.239, H.264, 4CIF/XGA graphics in MGC Rel. 7.0

24. Optimal User Experience…all taken care of by automatic transcoding
The MGC automatically transcodes all these variables and much more.

25. Managing Your Conference…from any endpoint device
Essential Control
Customizable Rights Chair \ Participant
Lock Conference
Secure Conference
Change Chairperson
Terminate Conference
Mute All But Me
Change Conference Password
Place conference On-hold
Change Conference Layout
Mute Dial-in Participants
Request Private Assistance
Value Added Features
Silence IT – get rid of annoying on hold music!
Voting
Question & Answer
Participant Invitee
Roll Call
Click & View Personal Layout
Audio Adjustments and muting
Request Conference Assistance
Active speaker camera focus

26. Audio Quality Feature – SilenceIT
MGC automatically detects noisy lines or music when put on hold, and mutes those participants
Participant is notified if he/she has been muted
Participant has 4 choices to re-join the conference
Un-mute and re-join
Adjust the SilenceIT algorithm and re-join the conference un-muted
Disable the feature and re-join un-muted
Re-join muted
SilenceIT feature can be selected only if IVR is enabled
IVR/DTMF is used to select options
Patent pending
Just about everyone has had the experience on a conference where someone puts his phone on hold, or someone calls into a conference on a cell phone, from a bad connection. What happens to your conference? The conference comes to screeching halt or is totally disrupted.
Polycom has solved this problem with a innovative feature that will mute any conference participant site that is generating audio signals that are outside the range of normal human speech.

27. MGC 7.0 Value-Add IP Features
H.323 Welcome Slides
Graphic greeting display for participants when they enter the entry queue in a video conference
Far End Camera Control (FECC)
Supported in unified and gateway conferences
Conferencing Reliability
DNS – link DNS name to the IP module, especially useful in SIP-based applications
Alternate GK – enables redundancy in case the primary gatekeeper fails or wants to share its load with other gatekeepers
NAT Traversal – each internal IP address is translated into a specific external address
DHCP support
Audio Error Concealment
MGC capability to generate synthesized audio to replace missing audio packets

28. Security Participant level security Firewall Gateway
On Demand w/ External Database Authentication

29. Multi-Level Secure Conferencing
Password Management
Conference Password
Password Hierarchy
Guest Password
Chairperson Password
Auto Generate Conference Password
Conference Control
Lock Ongoing Conference
Entry & Exit Tones
Chairperson Required
Auto Termination Conference Roll Call
CLI Support
Announce Participants Name Upon Entry or Exit Of Conference
Media Encryption
AES Encryption
DES Encryption
Firewall/NAT
Integrated Firewall Gateway
Certified Firewall Solution
NAT traversal (PathNavigator)

30. Polycom Firewall Gateway Makes Video Work In A Secured Data Environment
MGC Architecture provides inherent security
Works in conjunction with your existing Firewall
Specifically designed for interactive applications over IP
Doesn’t force you to leave any firewall ports open for interactive applications
CheckMark certified
Key Sales Points:
Polycom’s MGC 50 and 100 are the only multipoint or gateway platforms that has a Check Mark certified firewall solution

31. Conference Level Security - External Database Access Authentication
Participant profiles are created and maintained on external enterprise database, including access and conferencing privileges
This allows centralized management and maintenance of employee profiles in one location (as opposed to saving on MGC)
Conference initiation and access for each participant is validated against the database
Profiles of participants are stored in an external database. This database application is used for authentication. In this implementation, security is of very high priority. The authentication can be done at the Entry Queue level and at the conference level. At the entry queue level, the MGC queries the external database server whether the participant has the right to create a new conference. At the conference level the MGC verifies whether the participant can access the conference and if the participant is the conference chairperson. This implementation allows centralized management and maintenance of employee profiles.

32. MGC Key Differentiators
The capability to offer full featured audio, video and unified conferencing on the same platform across any network connection
Open, flexible and modular chassis architecture
Multiple conferencing types (reserved and on-demand) that can run concurrently on the same platform
On-demand conferencing with entry queue services for both audio and video conferencing
Unique multi-level security solutions, including integrated firewall gateway
Reliable connectivity with industry-leading automatic transcoding
Industry-leading features that enhance quality of experience - Continuous Presence,“Click&View”, SilenceIT

33. Thank You! First Name Last Name Polycom Division 707.641.444x

34. USA AT&T BellSouth Conference Plus MCI Quest SBC Sprint Verizon
Applied Global Technology
Global Crossing
InterCall
IVCi
V-SPAN
Wire One Glowpoint
SKC Conferencing Services

35. Europe BT Conferencing (UK) France Telecom Viasolutions
Deutsch Telekom
Telefonica (Spain)
Iceland Telecom (Siminn)
TeliaSonera (FI)
KPY / KPO (FI)
HELTEL (Elisa) (FI)
Genesys (UK)
ACT Teleconferencing (UK)
Direct Visual (UK)
Network-i (UK)
Keridge Media Services (UK)
VideoCall (UK)
Avikom (NO)
Symetria (CH)
MVC Conferencing (DE)
Compodium International (SE)
SNT Conferencing Services (NL)
Talk & Vision (NL)
AIMS Optronics (BE)

36. Asia Pacific China Unicom China Telecom China Railcom (CRC)
China Netcom
NTT Phoenix (Japan)
Chungwa Telecom (CHT Taiwan)
PCCW (Hong Kong)
SingTel (Singapore)
Thailand Telecom (TT&T)
Vietnam Post and Telecom (VNPT)
Telstra (Australia)
Reliance Infocom (India)
Sri Lanka Telecom

37. Latin Americas / Africa
ADCOM (Canada)
TELMEX (Mexico)
EMBRATEL (Brazil)
Telefonica (El Salvador)
Brazil Telecom
CTI Argentina
Telekom South Africa
Dimension Data (South Africa)
Golden Lines (Israel)
Veidan (Israel)

38. Some of our High Tech Customers
Adobe
Avaya
Cable & Wireless
EarthLink
IBM
Intel
Marconi
Microsoft
Nortel Networks
Raytheon
Symantec
Unisys
Xilinx