1. Faster Is Better: Building an Experience Database November 2, 2009

2. Presenters Christina R. Fritsch, J.D. Business Development Technology
Consultant
ClientsFirst Consulting

3. Presenters Yolanda R. Cartusciello Director of Marketing
Debevoise & Plimpton LLP

4. Presenters Chris Kraft Senior Director, Product Management Hubbard One

5. Presenters Jennifer Klyse Principal Consultant LexisNexis InterAction
(630)

6. Presenters Lisa M. Simon Chief Marketing Officer
Brownstein Hyatt Farber Schreck, LLP

7. Presenters Monica F. Ulzheimer Business Manager
Sutherland Asbill & Brennan LLP

8. Presenters Keith Wewe Director of Client Service and Growth
Content Pilot LLC

9. Why Build an Experience Database
Benefits of Having One
Benefits of Automation
Examples of Success

10. Challenges Roadblocks to Avoid People and Process Issues
Keeping Data Current

11. Challenges – Capturing Experience
All Client Matter Numbers
All Important Experience
Representative
Experience
Featured
Time and Billing Records
(100,000s)
Profiled Experience in
Experience Database (ED)
(1000s - 10,000s)
Experience Selected from ED for use in proposals and web site
(100s -1000s) -
Client Case Studies
Testimonials
Press Releases
Home Page Features
(10s
100s)

12. Best Ways to Implement Types of Data to Gather Attorney Involvement
Firm Objectives

13. Getting Attorneys to Participate
Firm Culture
Using Additional Resources
Collaboration

14. Resources
Implementation Costs
Build vs. Buy
Staff and Attorney Time

15. Recommendations Start Small, Get Quick Wins
Executive and Attorney Buy-In
Do Your Homework
Communicate Successes
Manage Expectations

16. Thank You / Q&A