1. Music Making: Jam Session III
Community and Recreational
Music Making: Jam Session III
How to Start and Run an In-Store Jam Session
Friday, July 13th, 2012
3:30 p.m.– 4:15 p.m.

2. Presented by:
Amy Ball-Braswell
Capo’s Music Store

3. A brief history of Capo’s Music and why we started a Jam Session
Capo’s opened in December 2009.
Started the weekly Jam in February of 2010.

4. How did we get started? We live in a music centered area
Recruiting from other jams
Giving people a reason to come and play
Door Prizes
Refreshments
Family environment
All levels welcome

5. Challenges we faced getting it started
Getting people to come pick
Getting the word out
Patience

6. General logistics of how the jam works: How we handle the issues that arise, who picks the music, what instruments, how do you handle multi-level players, etc.
All acoustics
Set rules (Jam etiquette sheet)
Multi-level players
Listeners welcome
Dealing with problem pickers

7. How do we promote the Jam and get the word out about programs
Advertising/Promotion
Local ads in weekly papers that center on music, Facebook, Twitter, blasts, listing on our website, cross promotion with other entities in town
Other ways
Word of mouth

8. Challenges of program longevity
Keeping interest and attendance up
Staffing
Competition from other activities

9. The benefits of having a weekly Jam and other recreation music programs in the store
Building community
Education
Good PR

10. Q&A